Breuninger news and archive

Gymshark to enter Germany’s physical retail market with two retail partners

British activewear brand Gymshark is due to make its debut in the German retail market, opening two permanent retail spaces in multibrand sports retailer Engelhorn and department store Breuninger. Since 2022, the company has been slowly rolling out a global brick-and-mortar presence, after the opening of its first flagship store in London. It...

FashionPress Release

OLYMP x Matthew McConaughey at Breuninger

International fashion brand Olymp has successfully showcased Hollywood star, Oscar winner and bestselling author Matthew McConaughey across its retail partners' spaces since their collaboration began in January 2025. The brand has now realised a particularly impressive activation with premium partner Breuninger. Following successful pop-up...

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Business

The Breuninger case: the sale of Germany's last independent premium department store stalls

A year ago, rumours of Breuninger being up for sale surfaced. Since then, things have gone quiet. What could complicate a potential deal and which investors are even possible prospects? An analysis by Dirk Boventer, partner at the management consultancy Atreus. One year of sale intentions and no deal in sight Breuninger is considered one of the...

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Business

Cos steps into wholesale as it partners with Nordstrom, Breuninger, Yoox

London-based fashion brand Cos is stepping into wholesale this autumn with the announcement it has partnered with three international retailers as part of its ongoing growth strategy. The brand, which is owned by Swedish fashion giant H&M, is linking up with Nordstrom in the US, where it will be sold online as well as in four stores across New...