Brioni news and archive

Brioni: Fall/Winter 2021 Advertising Campaign Featuring Brad Pitt

Brioni introduces the Fall/Winter 2021 advertising campaign featuring House ambassador Brad Pitt. This is Pitt’s fourth campaign for the brand. Shot by photographer Mikael Jansson on the terrace of Suite 64 at the Chateau Marmont in Hollywood, the images show Pitt’s relaxed confidence and style. The campaign features garments which reflect the...

Fashion

Brioni unveils capsule collection with Brad Pitt

Italian luxury menswear brand Brioni has unveiled a capsule collection with Brad Pitt, expanding its partnership with the actor who has been an ambassador for the fashion house since 2019. The BP Signature collection marks the first time Brioni has partnered with an ambassador on a capsule and has been modelled after Pitt’s personal style to...

Report

Brioni appoints Medhi Benabadji as new CEO

French luxury conglomerate Kering has announced the appointment of Mehdi Benabadji as the new CEO of Italian menswear tailor Brioni, effective 1 January, 2020. His job at the brand will be to consolidate its repositioning and support its international development, Kering said in a release. He will be replacing Fabrizio Malverdi, who has decided...

Fashion

Brioni to show at Pitti Uomo

As Brioni works on making a comeback, they have decided to go back to a place where they'd long been quite popular, Pitti Uomo. The Itatlian men's tradeshow, which attracts buyers and editors from all around the globe, will be taking place from January 7 to 10. Brioni is set to show a presentation on the opening day at a yet to be announced...

Fashion

Brioni launches bespoke denim service

As demand for personalisation pervades the luxury industry, gentleman outfitter Brioni has launched a bespoke made to order denim service. The Italian luxury brand promises to elevate the leisure wardrobe of the contemporary gentleman by offering a selection of fits, fabric, stitching as well as hardware, labelling and monogramming. Executed...

Report

Brioni and its creative director Nina-Maria Nitsche part ways

Within a year of joining the fashion house Brioni, its creative director Nina-Maria Nitsche has left the business, reports WWD quoting a statement from the company. Nitsche had joined Brioni on June 15, 2017, stepping into the position vacated by Justine O'Shea. Prior to Brioni, Nitsche was associated with Maison Martin Margiela since 1989 and...

Management

Brioni ropes in Nina-Maria Nitsche as the new Creative Director

Kering and Brioni have announced the appointment of Nina-Maria Nitsche as the new Creative Director of Brioni, effective June 15, 2017. The company said in a statement that Nitsche will have creative responsibility of the House’s collections and image. “I am very pleased to welcome Nina-Maria Nitsche to the House of Brioni. Ever since I met her...

Report

Justin O’Shea makes a name for himself by founding own label

London - Justin O'Shea announced his return to the fashion industry with some big news: the former Brioni creative director has launched his own label: SSS World Corp. The self-funded, menswear label launch signals the designer's return to fashion and is set debut its Spring/Summer 2018 collection in June during Paris Men's Fashion Week. The...

ManagementFeatured

Brioni appoints Fabrizio Malverdi as CEO

London - Kering wasted no time in appointing a new Chief Executive Officer to lead Italian menswear label Brioni. Following the recent departure of its former CEO, Gianluca Flore, who left his role at Brioni last month after a two and a half year tenure comes the appointment of his successor Fabrizio Malverdi. Brioni taps Fabrizio Malverdi as...

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Brioni's CEO Gianluca Flore departs

Barely four months its creative director Justin O'Shea parted ways with the company, Brioni’s CEO, Gianluca Flore is the second high profile exit from the company. Kering , parent of the Italian menswear label announced that Flore's departure was effective immediately and his replacement would be announced in due course, reports Vogue UK. Flore...

Retail

Brioni opens its flagship store on Madison Avenue

London - Brioni has opened its newest flagship store on Madison Avenue, in Manhattan, New York. Located at 688 Madison Avenue, the newest flagship store from the Kering-held label spans 5,974 feet across two floors. The new store is also the second store in the group’s retail portfolio to be designed by the David Chipperfield Architects group...

Fashion |OPINION Featured

What happened at Brioni?

Times are tough. Especially if you are a purveyor of sophisticated menswear at a time when the classic suit has been sent to the Outer Mongolia of current fashion trends. The news that Italian luxury house Brioni, known for its impeccable tailoring and craftsmanship, parted ways with its bad boy creative director Justin O'Shea after just one...