BTS news and archive

Calvin Klein unveils a new denim chapter starring Jung Kook of BTS

Calvin Klein Inc., which is part of PVH Corp., announces the launch of its Spring 2026 denim campaign starring global brand ambassador Jung Kook of renowned boy band BTS. Directed and shot by Mert Alas, the new chapter sharpens the focus on denim as the ultimate expression of personal style through icon Jung Kook’s distinctive and influential...

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Business

Subcontractor lawsuit could test Amazon union relations

When they started to unionize, Amazon tried to get rid of them. That's the argument at the heart of a strike by more than 80 delivery drivers in California, who have taken legal action against the online retail giant in a case that could have major implications for the way it operates in the United States. For the past month, employees have...

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Business

How the Korean Wave took over the Western fashion world

Unless you have been living under a rock, you may have noticed the surge of a not entirely new form of influential figure that has been taking over the world of luxury fashion in the West. While the stars of ‘Hallyu’ or the ‘Korean Wave’ – terms referring to the rise in popularity of South Korean popular culture – have already become regulars at...

Fashion

BTS star Jimin named Tiffany & Co.’s newest ambassador

Jimin from popular K-pop group BTS is Tiffany & Co.’s newest global house ambassador, following his appointment as Dior’s new ambassador in January. The singer is described as the “perfect ambassador” by the luxury jeweller as he has “unique style and worldwide influence” to represent the brand as it marks a new chapter. Alexandre Arnault,...

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People

BTS members appointed brand ambassadors for Dior and Valentino

Two members of popular K-Pop group BTS have been named as the new faces of luxury brands Dior and Valentino. Jimin, one of the group’s singers, dancers and songwriters, was first revealed to be Dior’s new global ambassador, in what the French brand said sealed “his friendship with the house” and its creative director Kim Jones. The label...

Culture

BTS, Dolly Parton and more to auction off wardrobes for MusiCares charity

A number of high profile artists have donated wardrobes and memorabilia as part of the upcoming MusiCares Charity Relief Auction, held by Julien’s Auctions. Scheduled for January 30, the event will take place during the official Grammy week with proceeds from the auction going towards MusiCares nonprofit, formed to support the music community...

Fashion

Fila unveils Project 7 fronted by BTS

Sportswear brand Fila has launched its limited-edition Project 7 collection and tapped South Korean boy band BTS to front the campaign. Project 7, which launched in the US this week for the first time on Fila.com, is a capsule collection featuring apparel, accessories and footwear that fuses fashion with functionality. According to the brand,...

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Fashion

Fila names K-pop group BTS as global brand ambassadors

Fila has named South Korean boy band BTS as the new faces of the brand. As global brand ambassadors, BTS will appear in an ad campaign launching early next year and will wear Fila not only in South Korea but also in markets including the Americas, Europe and Asia. Fila said it aims to enhance and solidify its brand image through the active...

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Fashion

Uniqlo collaborates with K-pop band BTS for T-shirt collection

Uniqlo is adding one of the biggest bands in the music industry to its list of well-regarded collaborators. According to Fashionista, the Japanese clothing brand is teaming up with BTS, the popular Korean pop band, for its latest T-shirt capsule collection. Like some of Uniqlo’s past collaborations, this collection touches on pop culture...

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Fashion

Dior designer Kim Jones dresses boy band BTS for world tour

Artistic director of Dior Men’s, Kim Jones, will be dressing South Korean boy band BTS during the next leg of their Love Yourself: Speak Yourself tour which kicked off in LA on Saturday. The English fashion designer took to Instagram on Friday to announce the news, posting a sketch of the outfits along with the text: “Excited to announce the...