Bugatti news and archive

bugatti collection Spring/Summer 2027: Trend statements

1. Florian Wortmann, Chief Brand & Commercial Officer “With Forte sotto il sole! we capture the stillness of a summer afternoon in Forte dei Marmi — Dolce Far Niente in its most modern form. We are moving away from theatrical oversized proportions and embracing a new, precise lightness. Our designs focus on ‘Controlled Fluidity’ — moving beyond...

RetailPartner Content

bugatti launches its “Capri” campaign with pop-up areas at the POS

The fashion brand bugatti from Herford is bringing its Spring/Summer 2026 campaign theme “Capri” directly to the point of sale with around 35 pop-up areas. Under the guiding motto “Ho voglia di Capri,” selected retail partners are transformed into a summery brand world that combines a Mediterranean lifestyle with a high-quality, modern retail...

Fashion |Interview Partner Content

‘Consistency is the masterclass’: bugatti Chief Brand & Commercial Officer Florian Wortmann on the brand's new momentum

A new form of impact emerges when brand identity and global sales increasingly intertwine. With the appointment of Florian Wortmann as chief brand and commercial officer, bugatti has made this synergy a top priority. Wortmann, who has already repositioned the company as chief brand officer, is now consistently driving the integration of product,...

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Business|Interview

Bugatti CBO Florian Wortmann: “We can all be spared for two or three months”

Fashion moves so quickly that pressing the ‘pause button’ seems almost impossible. Taking time off, however, can help one return full of energy and new ideas. Nevertheless, the topic still seems to be a taboo in the industry, especially for executives. Florian Wortmann, chief brand officer at the German brand Bugatti, has taken at least a short...

Fashion Partner Content

Trends – bugatti Fall/Winter 2026 Collection

The city glides from business to dolce vita, from ambition to a soft, almost floating sense of enjoyment. This is where the world that inspired our new bugatti collection begins. A place where generations, lifestyles and personalities meet – and our collection accompanies them: with effortless elegance, with colours and silhouettes that radiate...

Fashion Partner Content

bugatti's 'Brand-Universe' approach: in conversation with CBO Florian Wortmann

With a clear vision, a comprehensive realignment, and the drive of Chief Brand Officer (CBO) Florian Wortmann, bugatti is positioning itself in the fast lane. The traditional Herford brand is in the midst of a transformation process, focusing on emotional brand management, a unified brand experience, and the connection between heritage and...

Fashion Partner Content

Inspired by the Lagoon: bugatti unveils FW25 collection ‘Venetian Chic’

With its Fall/Winter 2025 collection, bugatti brings the timeless charm of Venice to life. Under the theme “Venetian Chic”, the Herford-based fashion brand combines the opulent aesthetics of the Italian lagoon city with modern elegance. The water surrounding and shaping Venice serves as the central inspiration—a nod to the growing societal...

BusinessPartner Content

Caffè Bugatti debuts at Pitti Uomo

Bugatti is set to take over Florence's iconic Rivoire Caffè during the upcoming Pitti Uomo. From January 13th to 15th, the Herford-based menswear brand will transform the historic café in Piazza della Signoria into a showcase of its signature style, the company announced on Friday. From branded tableware and cushions infused with the brand's DNA...

FashionPress Release

Bugatti launches FW24 collection with a major feel-good factor

The new bugatti FW24 collection reflects a marked instinct for the latest trends, colours and cuts. From fashionable highlights to timeless classics, it impresses with a wide variety of designs. In all categories, the focus is on casual looks; sophisticated chic is also becoming more important again. The colour spectrum includes wintry, natural...

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Business|Background

Fashion dynasties: Nepo baby or deserving successor?

Fashion is all about a network of connections, but what if they don't have to be forged, and are instead inherited? In the past few months, the internet has come to recognise that Hollywood is a breeding ground, not just for good looks, but for privilege. While the concept and the debate it sparked is not particularly groundbreaking, the...

FashionPress Release

Menswear – bugatti Collection Report Autumn/Winter 2022

Shirts, Sweats and Knitwear Collection Autumn/Winter 2022 The bugatti winter 2022 collection covers various themes. The Essentials show further developed basics in the colour ranges navy and noncolour. New details upgrade the “better pieces“ and set new accents. Within the Flexcity capsules the focus on performance will be further extended....

FashionPress Release

Womenswear – bugatti Collection Report Autumn/Winter 2022

bugatti women identifies itself with women who are living life to the fullest. Live consciously. Are independent. Their lifestyle is demandingly casual and reservedly sportive. In A/W22 bugatti women presents itself with new and strong colour concepts combined with casual outfits, feminine details and natural comfort. Image: bugatti Winter Blues...