Burberry news and archive

Burberry unveils capsule collection inspired by Queen Elizabeth II

British luxury fashion house Burberry has unveiled a new capsule collection, created in collaboration with the Royal Collection Trust, a charity and department of the Royal Household, to mark the centenary of Queen Elizabeth II’s birth. The collection has been designed to coincide with the upcoming ‘Queen Elizabeth II: Her Life in Style’...

FashionPress Release

Burberry unveils ‘The Trench, Portraits of an Icon’ – a global campaign featuring leading figures from film, music, sport and fashion

As Burberry marks its 170th anniversary, ‘The Trench, Portraits of an Icon’ celebrates a beloved signature style that has long bridged function and fashion. Founder Thomas Burberry’s pioneering invention, gabardine, has been redefining outerwear since 1879. Engineered to resist the elements while allowing freedom of movement, this innovative...

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Fashion |Overview

LFW AW26 expands through heritage returns, strategic support & renewed momentum

London Fashion Week (LFW) AW26 came to a close on Monday evening with a clear sense of reinforcement. The February edition featured more than 90 designers and brands on the official British Fashion Council (BFC) schedule, including 41 runway shows and 20 presentations staged over five days. Taking place from February 19 to 23, LFW participation...

Fashion

Purpose and plurality: Harrods buyer names Erdem, Burberry among best LFW shows

London Fashion Week has officially wrapped up its autumn/winter 2026 edition, and the opinions of industry insiders are continuing to roll in. According to director of buying, fashion at Harrods, Simon Longland, for this season, London resisted “reduction to a single trend”. “The breadth and diversity of brands on show make it difficult—and...

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Business|ANALYSIS

Burberry is turning Britishness into a global language: The story behind how a clear brand strategy is powering its 2026 turnaround

2025 has been Burberry’s year. Not just anecdotally, but culturally. The brand returned to the Lyst Index of hottest brands in Q2 2025 at position 17, before climbing to 13 in Q3, placing it back among the world’s most relevant fashion brands based on search, sales, and social engagement. This shift did not happen by chance. 2025 has been the...

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Business

Burberry reports positive Q3 driven by "Burberry Forward" strategy

Burberry Group has released its third-quarter trading update for the 13 weeks ended 27 December 2025, revealing a return to growth and steady progress under its "Burberry Forward" strategy. Chief Executive Officer Joshua Schulman reported that the luxury house achieved a sequential improvement in comparable sales growth and enhanced the quality...

FashionPress Release

Burberry unveils its new Gabardine capsule

Innovation is at the heart of Burberry, and gabardine is its most revolutionary fabric. Created by Thomas Burberry in 1879, its rain and weather-resistant properties have protected wearers for almost 150 years, from explorers on Antarctic expeditions to Londoners wrapped in a trench coat on a rainy day. Credits: Burberry To celebrate its...

Video

Video: Daniel Lee's vision for Burberry SS26 explored

Daniel Lee unveiled his vision for Burberry's Spring/Summer 2026 season with a highly anticipated ready-to-wear collection for both womenswear and menswear, presented during the prestigious London Fashion Week (LFW). The collection marks a significant chapter for the heritage house under Lee's creative direction, continuing his reinterpretation...

Fashion |In Pictures

5 stylish designer Christmas trees in London

This holiday season, fashion brands and designers aren’t just content with taking over the windows at luxury department stores but instead dressing Christmas trees for luxury hotels across London. Claridge’s unveiled a 16-foot tree decorated with bows designed by Burberry’s Daniel Lee, while The Londoner embraced the ethereal aesthetic of Susan...

People

Burberry strengthens executive team with key appointments

Burberry has announced the appointments of Matteo Calonaci as chief operating and supply chain officer and Johnattan Leon as chief customer officer, effective immediately. Both executives will join the executive committee and report directly to CEO Joshua Schulman. Calonaci, previously senior vice president of strategy and transformation, will...

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Business

Burberry shows first signs of stabilisation as Schulman’s turnaround gains momentum

Burberry Group plc has cause for measured optimism after its interim results confirmed that a long-decline in comparable store sales has finally come to a halt. According to Robyn Duffy, senior analyst (Consumer Markets) at RSM UK, the results should bring “a sigh of relief” for the luxury brand. Flat store sales in the first half (versus a...

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Business

Burberry results reveal first comparable store sales growth in two years

Burberry Group PLC announced its interim results for the 26 weeks ended September 27, 2025, revealing the first comparable store sales growth in two years and providing key proof points for its "Burberry Forward" strategic plan. Burberry's turnaround gained momentum as comparable store sales in the second quarter ended September climbed 2...