Buying news and archive

Seasonal NOS strategy: Buying during high summer season

As the peak of summer approaches, the way we dress evolves into a thoughtful blend of functionality and style. High summer, with its promise of blazing sunshine and longer daylight hours, demands clothing that is both fashionable and practical, requiring a nuanced approach to fabric selection and design. FashionUnited has examined the key...

News

Inside the industry: How do fashion retailers make choices based on numbers (data)?

How do retailers determine which collections to buy and sell? And what numbers actually drive the success of retailers? In this FashionUnited background article, we'll delve into commonly used metrics in the clothing industry. Click on the article link to learn the exact definitions of sell-through percentage / sell-through rate and margin, and...

Business |Interview Featured

Bestsellers, trends, and a store in Milan: Peek & Cloppenburg Düsseldorf's FW24 buying season

Much is happening at the Düsseldorf-based fashion retailer Peek & Cloppenburg. Following a reorganisation, the company has restructured its management and plans to reduce the size of some sales areas. Nevertheless, business must go on, and buyers are travelling to trade fairs and to purchasing appointments as usual. FashionUnited asked Kai...

Business |Interview

Affordable luxury, rebranding and a ‘good playlist’: how Emerson Renaldi wants to attract new and old customers

Niloy Rahman is store director at luxury fashion retailer Emerson Renaldi. He returned to the company run by the Pfeiff family six months ago to become the first external store director. He is also responsible for menswear purchasing together with Jacopo De Manzolini, the husband of owner Olivia Pfeiff. Pfeiff, who is the second generation to...

Background

From margins to sell-through: Important figures used in the fashion industry

On this page you will find key figures used in the fashion industry to monitor and optimise performance, such as sell-through, margin, and turnover, among others. Retailers use numerical analyses to substantiate business decisions, such as making a purchasing plan and budget for the next fashion season. “We sometimes compare choices for budgets...

Background |LONG READ

Inside independent retail: What it takes to run a fashion store

There are various types of fashion stores. We use the term retailers to broadly refer to all those who sell clothing to consumers. Retailers include chains such as Scotch & Soda, H&M and Zara, as well as department stores such as John Lewis, Harvey Nichols and Selfridges. However, the term retailers also refers to independent retailers -...

Fashion |Interview Featured

Head of buying at Childrensalon: Children's fashion is moving closer to adult trends

British retailer Childrensalon is a specialist in luxury children's fashion. The assortment includes luxury houses like Gucci, Burberry and Elie Saab, but also brands like Birkenstock, Levi's and Falke. Film characters including the likes of 'The Little Mermaid' have also featured on the collections. Dina Moon, head of buying at Childrensalon,...

Fashion Featured

SS24 Menswear fashion trends: A buyer’s guide

This month sees the start of the men’s buying season for spring/summer 2024. The Italian trade show, Pitti Immagine Uomo will be held from June 13 to 16, Next up is Milan menswear fashion week, June 17 to 21 and Paris men’s fashion week, June 20 to 25 which will include arguably the most anticipated show of the season, if not the year, when...

PeopleFeatured

Not-so-average: WyQuasia King - Director and Buyer at Macy’s

WyQuasia King is a 33-year-old director and buyer for Macy’s who is from Westchester, NY. Her most notable work is the Macy’s and Casper Divine Nine Sorority Collection - a collection of dresses and suits that celebrate the work and colors of the various Divine Nine Sororities. “It was my most prized and most proud accomplishment in my career,”...

Fashion Featured

FW23 runway trends buyers guide: print and patterned tailoring

In all four fashion cities, New York, London, Milan and Paris, there was a particular emphasis on the ‘anatomy of tailoring,’ with designers re-discovering the value of beautifully cut separates. Call it an antidote to three years of ‘dopamine’ dressing while working from home. The constant parade of impeccably tailored silhouettes in shades of...

Fashion

Womenswear Buyers Guide FW23: Not-to-miss key Items

The FW23 ready-to-wear season is about to kick off. New York starts February 10, followed by London, Milan and Paris, through March 7. What will the major trends be? We already gathered some major clues from the ongoing pre-fall 23 season and last year’s FW22 collections. Once again, denim in a wide variety of styles and shades will be...

Fashion

Pre-Fall 2023 Buyers Guide – Tailoring

A major return to the office and in-person events, has meant a renewed interest in tailored clothing, particularly suitings. Pre-fall collections drop from June to August and traverse two seasons. Therefore, colors and fabrics can be summer-like or fall-like. For pre-fall 23, styles range from classic to innovative; here are the most...