Carolyn Bessette-Kennedy news and archive

The CBK effect: How Love Story is monetizing ’90s minimalism

Cultural storytelling is increasingly shaping fashion marketing outcomes. Love Story demonstrates how a television series can function as a seasonal campaign engine, reactivating heritage aesthetics, empowering creators to distribute them, and converting myth into measurable retail momentum. That dynamic is already visible in the series’ first...

FeaturedMember

Business|Opinion

Calvin Klein’s Carolyn Bessette moment is an opportunity PVH didn’t take

When Carolyn Bessette-Kennedy appears on screen in the new television series Love Story: JFK Jr. & Carolyn Bessette, viewers see a fashion moment that once defined an era: slip dresses, camel coats, clean tailoring and an almost monastic restraint. It was the look of 1990s Calvin Klein, the label where Bessette worked as a publicist before...