Cashmere news and archive

Cashmere brand Soft Goat opens first international store

Swedish luxury cashmere brand Soft Goat is expanding into new markets with its first-ever international store in Oslo, Norway, and strengthening its UK presence, adding Browns and Harrods to its list of stockists. Soft Goat’s first international store marks the brand’s second store, and first outside of Sweden, in Oslo, Norway, and features a...

Retail

Bergdorf Goodman hosts special window installation with Loro Piana ahead of the holiday season

Italian luxury brand Loro Piana is hosting a special installation at the iconic Bergdorf Goodman, complete with exclusive product launches and a personalization service, as it celebrates its connection with New York City. Taking place from October 17 to November 3, the window installation, which spans both the women’s and men’s departments at...

Fashion

Reformation launches debut 100 percent recycled sweater collection

LA-based women’s wear brand Reformation has launched its first-ever, 100 percent recycled sweater collection. Consisting of 95 percent recycled cashmere, with 5 percent recycled wool, all garments in the collection do not feature any new or virgin materials, according to Reformation. Styles in the collection include an oversized recycled...

Retail

From New York to Mexico City: Leret Leret opens debut store in Latin America

In 2019, siblings Edouard, Andrea and Alesia Leret decided to create a brand where timeless luxury and sustainability could meet. They started with their signature piece, a cashmere crew-neck sweater. Now, the brand Leret Leret is not only present in New York and Paris but has also just opened its first store in Mexico City. Leret Leret offers a...

Retail

French cashmere brand Kujten to make US retail debut

Kujten, a cashmere fashion house, is set to open its first US store in New York. The French brand has selected Madison Avenue in the Upper East Side of the city as the location for the store, scheduled to open autumn 2025. Adding to its 50 boutiques spread across France and Europe, the first US location will house a full range of women’s, men’s...

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Everbloom partners with leading mills, raises 8 million dollars to bring protein-waste to luxury supply chains

After seven years of quiet development, textile start-up Everbloom has stepped into the spotlight with the launch of its proprietary protein-based fibres, positioning itself as a direct alternative to cashmere and wool. With 8 million dollars in total funding under its belt, propelling it from concept to commercialisation, the New York-based...

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Business

The Good Cashmere Conference focuses on animal and environmental protection, transparency and innovation

For two days, experts from the global cashmere and textile industry, representatives of international non-governmental organisations and scientists met in Hamburg, Germany at the invitation of the Aid by Trade Foundation for this year's The Good Cashmere Conference 2025. Representatives from Textile Exchange, Four Paws, Zadig&Voltaire, Marc...

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People

Begg x Co appoints Vanessa Seward as creative director

Luxury Scottish knitwear brand Begg x Co, known for its cashmere, has named Vanessa Seward its new creative director. Seward, who has designed a capsule collection for the Scottish brand for autumn/winter 2025, showcasing womenswear, menswear and homeware, will be working across all product categories as creative director from spring/summer...

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Business

Nativa debuts blockchain-driven sustainable cashmere

Nativa, supplier of nature-based luxury fibres, has launched the world’s first blockchain-driven sustainable cashmere direct from the farm. Nativa Cashmere offers ethically sourced cashmere fibres from Mongolia, produced by nomadic tribes in small, family-run farms, following its success with sustainable Merino wool and regenerative cotton. The...

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People

Gobi Cashmere appoints chief executive

Gobi Cashmere, the family-owned Mongolian premium cashmere brand, has promoted managing director and chief growth and strategy officer Amarsaikhan Baatarsaikhan to chief executive officer across all markets. Baatarsaikhan joined Gobi Cashmere in 2019 to spearhead the global brand expansion of Gobi Cashmere, which offers cashmere garments across...

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Business

PETA files FTC complaint against Sustainable Fibre Alliance

As part of an ongoing crackdown into the alleged malpractices of certification programmes, the People for the Ethical Treatment of Animals (PETA) has submitted a complaint to the Federal Trade Commission (FTC) regarding the operations of the Sustainable Fibre Alliance (SFA). According to the animal welfare organisation, the alliance – which...

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Business

PETA reports wins: Frasers Group bans angora, VF cuts cashmere

In what is being hailed as a victory for animal rights, the People for Ethical Treatment of Animals (PETA) has announced that two notable fashion conglomerates have agreed to cut animal products from their supply chain. Frasers Group, the owner of Sports Direct, Missguided and House of Fraser and for which PETA is a shareholder, is understood to...