Charaf Tajer news and archive

Podcast: Interview with Casablanca founder Charaf Tajer

The Fashion your Seatbelt podcast shares with listeners one-on-one conversations with some of fashion's up-and-coming voices. This edition features Charaf Tajer founder of Casablanca, a luxury brand that was launched in 2018. The French-Moroccan designer shares his journey and growth over the past 7 years, all which has lead up to the opening of...

Retail

Casablanca anchors itself in Paris with first flagship on Rue du Faubourg Saint-Honoré

Casablanca, the luxury brand founded by Charaf Tajer, has opened its inaugural flagship store in Paris, choosing the Rue du Faubourg Saint-Honoré as its entry into physical retail. The opening signals more than a retail expansion and underscores the brand’s ambition to solidify its cultural and commercial footprint in one of the world’s most...

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Business

Casablanca sold in corporate restructuring deal

French fashion label Casablanca Clothing Ltd, founded by Charaf Tajer, has been acquired by a newly established company Casablanca Paris Ltd for an undisclosed sum in a corporate restructuring deal to boost future growth. In a statement, the high-end fashion brand explained that it was sold as a going concern “to strengthen and empower the...

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Fashion

Casablanca collaborates with Maxfield

Casablanca designer Charaf Tajer has collaborated with Maxfield's Prouvé House, and has taken over the space transforming it into a tennis court with Moroccan carpeting in coordination with the Coachella music festival in California. The 17-piece capsule collection collection will be sold exclusively at Maxfield's store until April 20. Tajer's...

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Fashion

Charaf Tajer launches Casablanca

French Moroccan creative director Charaf Tajer has launched premium Parisian menswear label Casabalanca, a new après-sport concept. The debut collection, Casablanca Tennis Club, is the spring/summer 2019 collection launching today, October 31. Casablanca launches with après-sport concept Tajer is best known for his involvement with French...