chaYkra news and archive

Everything you need to know about: chaYkra

Born in Britain, Inspired by India. chaYkra is a London based wellnesswear brand founded by the British Indian sisters Priya and Divya. The designs are a fusion of British style and Indian vibrancy, ethically made in India from fair trade organic cotton. Origins The brand was founded in 2014 out of a desire to do good, to give back to India for...

Fashion Partner Content

Five reasons natural yoga mats are the future. Why chaYkra is launching its new mat range.

The essence of yoga is undoubtedly about caring for oneself. It is also at its core about recognising the interconnectedness of the world we live in, both in terms of caring for others and for the greater good of the planet. In fact, the word yoga comes from the sanskrit root word ‘yuj’, which literally means to unite. We can translate that...

Fashion Partner Content

Re-defining work apparel: Multi-functional ‘Younge’ comfort wear

chaYkra’s clothing has been designed first and foremost for comfort. When the pandemic hit and work from home became the new normal, so did comfort clothes as the work apparel norm. We chose to make our clothes with organic cotton since such natural fabric is kinder both to the skin and the environment. Many of us today are now looking for...