children's fashion news and archive

Clothes are fun (aren't they?)

Clothes are fun. Aren't they? Yes. And yet, as a fashion professional and consumer, I sometimes struggle with this. I love fashion. Less so the industry (specifically the dark and unsustainable sides), but still beautiful products. For myself, I have been buying less clothing for years — partly consciously, partly unconsciously. I try to build a...

Fashion

Paul & Shark launches kidswear

Paul & Shark is now also catering to younger audiences with its first kidswear collection. The Italian brand launched its first junior collection for children aged four to 16, Paul & Shark announced on Friday, May 30, 2025. Created in partnership with kidswear specialist Altana Società Benefit, the collection debuted for the SS26 season. This...

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Retail|IN DEPTH

Kidiliz: history, success, and acquisition of the French brand

Leading European children’s fashion retailer, Kidiliz, is preparing for even more growth in its sector after being purchased by the Chinese group, Semir earlier this year. Ahead of its expansion push, FashionUnited takes a close look at the historic acquisition. Chinese investors have turned their attention to French fashion designers in recent...

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Fashion

H&M gets flak for girls' shorts that are too sexy

Slimfit and skinnyfit jeans, tight and skimpy shorts that just cover the butt - to each one their own, one may think, but this is not fashion for adults we are talking about, but for children. Girls aged 8 to 14 fare especially badly at Swedish fashion brand H&M. If they want thigh- or even knee-length shorts, they have to shop in the boys'...