Chloé news and archive

Chloé Unveils “Chloé à la Plage”: Apple Martin stars in a summer reverie

Chloé unveils the second chapter of Chloé à la Plage, a collection born from a dreamlike longing for summer’s poetry. The campaign, imagined through a surrealist lens and photographed by David Sims, captures sun-drenched days dissolving into fantasy. Credits: Chloe Credits: Chloe Featuring actress Apple Martin, whose luminous presence embodies...

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Business

Chronic deficits and recapitalisations: The challenge of Richemont's 'Soft Luxury' division

Swiss leader Richemont, driven by the strength of its jewellery houses, is seeing the weaknesses of its fashion and accessories division intensify. Amid repeated capital injections and slowing growth, the group faces a structural profitability challenge. While the strength of Richemont's jewellery and watchmaking divisions is well-established,...

FashionPress Release

Chloé unveils the Summer 2026 campaign

Set against the raw beauty of a coastal landscape, Chloé unveils its Summer 2026 campaign, an expression of complicity, sensuality, and shared freedom. Through a succession of moments captured from the first glow of sunrise where the air feels still untouched and fresh to the softened warmth of sunset, the images trace a luminous journey through...

FashionPress Release

Chloé unveils the Fall 2026 collection

A study of personal rituals, individuality, and the art of self-expression. For Fall 2026, Chloé explores the deeply personal art of getting dressed – a daily ritual that transforms clothing into an intimate extension of individuality. Building on the Maison’s evolving codes, and signatures, the collection celebrates simple, instinctive gestures...

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Business

Richemont H1 financial results show resilient growth

For the six-month period ended 30 September 2025, Richemont delivered resilient growth despite persistent macroeconomic and geopolitical headwinds. Group sales reached 10.6 billion euros (12.3 billion dollars), up 10 percent at constant exchange rates and 5 percent at actual rates, with a strong acceleration in the second quarter where sales...

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Business

EU fines Gucci, Chloé and Loewe millions for violating competition rules

Brussels, Belgium – The European Union announced on Tuesday that it had imposed fines totalling 157 million euros on luxury firms Gucci, Chloé and Loewe for breaching competition rules. The sanctions follow surprise raids conducted in April 2023 and an antitrust investigation by the European Commission in July 2024. The EU's executive arm...

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Chloé sustainability executive departs

The chief sustainability officer of French luxury house Chloé has exited her position. Aude Vergne announced her departure on LinkedIn, where she said she was “ready to take on new challenges”. In her post, Vergne thanked Chloé’s former president Geoffroy de La Bourdonnaye, former CEO Riccardo Bellini and current CEO Laurent Malecaze for their...

FashionPress Release

Chloé Spring 2026 collection: Female Vertigo

The Chloé Spring 2026 collection explores two very different representations of femininity in Cinema and Photography in the early 1980s. Drawing inspiration from the visual language of female roles of the “Film noir” genre, the collection reflects on how the male and female gaze present female archetypes in very different ways. Evoking memories...

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Fashion |Opinion

Big names, little impact: When debuts fluctuate between hype and insignificance

Designer debuts were once a novelty, imbuing fashion weeks with a sense of excitement and newness that only the possibility of a brand’s shapeshifting identity could conjure. Nowadays, however, no fashion week goes by without at least a handful of debuts. And while they should be exciting, their sheer abundance – coupled with the fact that some...

FashionPress Release

Chloé unveils its first High Summer campaign: A Cinematic Journey to Summer's Essence

Introducing Chloé à la Plage, the first high summer collection by Chemena Kamali, featuring icon and friend of the house, Claudia Schiffer, photographed by David Sims. Chloé à la Plage takes its name from the lyrical films of French New Wave director Eric Rohmer and their idyllic sun-drenched locations in the South of France. It’s an homage to...

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Video

Video: Chloé SS25

Watch Chloé's runway show at Paris Fashion Week showcasing their SS25 collection. Video: Chloé via YouTube Promotion Read more about Chloé on their brandpage

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Fashion |Opinion

Are luxury brands returning to designer expertise?

In a not unexpected announcement by Givenchy, the LVMH-operated brand finally confirmed its new creative director after an uncharacteristically protracted search. The appointment of Sarah Burton, following the departure of Matthew Williams, signals a potentially transformative moment not just for the brand, but for the industry at large. The...