Circulose news and archive

Circulose partners with Birla Cellulose for advancement of circular textiles

Swedish recycling textile pulp manufacturer Circulose has entered into a strategic partnership with Birla Cellulose, a sustainable viscose fiber manufacturer, to help accelerate textile recycling through enhanced brand collaborations and access to end-to-end solutions across the value chain. Under the new partnership, Circulose will supply Birla...

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Business

Bestseller and John Lewis among Circulose’s latest partners

Recycled textile manufacturer Circulose has announced a slew of new partners as it continues to push forward with its renewed strategic direction focused on securing long-term commitments from brands. The latest additions include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitment comes on the...

Retail

Marks & Spencer becomes first UK brand to join Circulose as scaling partner

British department store Marks & Spencer has become the first UK Scaling Partner of Circulose, a deal that will see the retailer integrate the firm’s next-generation material into select products. The partnership builds on efforts by Marks & Spencer to reduce its reliance on virgin fibres and accelerate its implementation of circular design...

ResearchPress Release

Synthetic viscose fiber market to reach 37.4 billion dollars amid sustainability push

The global synthetic viscose fiber market is projected to expand significantly over the next decade, according to a new report from Allied Market Research (AMR). The market, valued at 19 billion dollars in 2024, is forecast to reach 37.4 billion dollars by 2034, registering a compound annual growth rate (CAGR) of seven percent. This growth is...

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Business

Circulose secures multi-year sourcing agreement with H&M

H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...

Fashion

Circulose launches Circulose Forward to facilitate the adoption of circular materials in partnership with Canopy

Swedish circular material company Circulose has partnered with global NGO Canopy to launch Circulose Forward, a solutions platform, designed to help facilitate and streamline the adoption of low-impact, Next Generation materials and products at scale. The new platform features practical tools, such as a digital materials library, price...

Fashion

After hype: H&M's former CEO on next phase of sustainability in fashion industry

London - One of the best speakers at the World Retail Congress 2025 was Helena Helmersson. The former CEO led the Swedish H&M Group for several years and recently became the chair at material innovation company Circulose. In London, during a compelling keynote speech, she urged all professionals present to refocus on sustainability. Helmersson...

FashionPress Release

Circulose and Tangshan Sanyou Chemical Fiber Forge Strategic Partnership to Drive Large-Scale Textile Circularity

Circulose, a global leader in recycled pulp production, has reached a strategic partnership agreement with Tangshan Sanyou Chemical Fiber, a frontrunner in the cellulose fiber industry. This collaboration marks a significant milestone in the commercialization and scaling of CIRCULOSE®, while also propelling Tangshan Sanyou’s brand toward greater...

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Business

Textile-to-textile recyclers form new T2T Alliance

In a bid to support Europe’s circular economy policies such as the Ecodesign for Sustainable Products Regulation (ESPR), leading textile-to-textile recyclers Circ, Circulose, RE&UP and Syre have formed a new T2T Alliance. “Textile waste is a growing challenge in Europe and beyond, with less than 1 percent of the textile fibre market coming from...

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People

Circulose appoints Sara Diez Jauregui and Kalyan Madabhushi to its board

Circulose has appointed Sara Diez Jauregui and Kalyan Madabhushi to its board of directors, following the recent appointment of chair Helena Helmersson. The company said in a release that Sara Diez Jauregui offers extensive experience with leading fashion and apparel brands, while Kalyan Madabhushi brings a notable career at Aditya Birla Group,...

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Circulose taps former H&M CEO as chairman

Material manufacturer Circulose has announced the appointment of Helena Helmersson as the new chairman of the board, a position she will take up following her tenure as chief executive officer of Swedish retail giant H&M Group. Helmersson will be joined by Jonatan Janmark, who has been named chief executive officer at Circulose – formerly...

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Report

Altor rescues textile recycling company Renewcell

Swedish investment firm Altor has acquired the remaining assets of Swedish textile-to-textile recycling company Renewcell, which filed for bankruptcy in February. In a statement, the new owners said they plan to ensure the company’s pioneering cotton recycling technology “continues to thrive on a global scale” by rebranding as Renewcell’s...