click and buy news and archive

Instant gratification: the fast fashion revolution

New York Fashion Week this season has put "click and buy" on the map, revolutionizing the antiquated global fashion calendar with clothes that now can be ordered straight from the catwalk. For more than 100 years, the world of high fashion has been divided up into four seasons -- spring/summer, autumn/winter. Designers debut their collections at...

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Turning Clicks into Sales: Fashion’s Future in Monetising Hashtags

Social media plays an imperative role in all consumer goods industries, but can be considered even more relevant in the fashion world. As the global social media base passes the 2.0 billion user milestone and internet retailing continues to grow, at a constant 2014 value CAGR of 14 percent globally over 2014-2019, brands are eager to expand...