Colour of the year news and archive

Pantone responds to ‘Colour of the Year’ controversy

Since 2000, Pantone has selected an animated red, a periwinkle blue, a warm and soft brown hue, as well as a cosy peach, a rose quartz, a tranquil blue, an earthy wine red, and a radiant orchid, all selected to serve as an expression of a mood or attitude, but none has been as controversial as this year’s selection of ‘Cloud Dancer,’ a colour...

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Retail

Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations

There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...

Fashion |In Pictures

Spotted on the catwalk: WGSN and Coloro’s Colour of the Year 2027, Luminous Blue

Luminous Blue, a “mysterious and eccentric” shade, was named WGSN and Coloro’s Colour of the Year for 2027 on April 29. The choice of the strong blue pigment reflects what the duo said was an increase in demand for colours that “provide a sensory link to tradition, culture and wisdom”, with this particular shade offering both versatility and...

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Fashion

WGSN and Coloro name ‘Luminous Blue’ Colour of the Year 2027

“Both mysterious and eccentric” is how ‘Luminous Blue’ is described. The strong blue shade has been named Colour of the Year for 2027 by trend forecasting agency WGSN and its colour subsidiary Coloro, which simultaneously revealed their key colours for the SS27 season. According to WGSN’s senior colour strategist, Clare Smith, Luminous Blue...

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Fashion |Beauty

Pantone chooses a mellow brown as Colour of the Year 2025

In recent years, Pantone has opted for a cosy peach, an animated red and a periwinkle blue as its Colour of the Year. For 2025, the global authority on colour, has selected ‘Mocha Mousse,’ a mellow brown infused with a sensorial and comforting warmth to appeal to consumers' desires for comfort and wellness. Officially known as Pantone 17-1230, ‘...

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Fashion |In Pictures

Cariuma collaborates with Pantone to celebrate ‘Peach Fuzz’

Footwear brand Cariuma, known for its sustainable sneakers, has launched a collaboration with Pantone to celebrate ‘Peach Fuzz,’ the global colour authority’s colour of the year 2024. ‘Peach Fuzz’ is described as a “velvety, gentle peach tone,” that inspires “recalibration and an opportunity for nurturing, conjuring up an air of calm and...

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Fashion |Beauty

Pantone names ‘Peach Fuzz’ Colour of the Year 2024

Global colour authority Pantone has chosen “a compassionate and nurturing soft peach shade” ‘Peach Fuzz’ as its colour of the year for 2024, as it has an “all-embracing spirit that enriches mind, body and soul”. Pantone has revealed yearly predictions for the colour of the year since 2000, chosen through in-depth trend forecasting, as well as...

Fashion |In Pictures

Spotted on the catwalk: Viva Magenta, color of the year 2023

The eye-catching red-pink colour Viva Magenta has been named by colour authority Pantone as the colour of the year 2023 "It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an exciting and boundless hue that manifests itself as a striking statement. Pantone 18-1750 Viva Magenta...

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Fashion

Pantone reveals Colour of the Year: Viva Magenta

Global colour authority Pantone has revealed its colour of the year for 2023 to be Pantone 18-1750 Viva Magenta, a new shade of animated red that is inclusive in nature: “Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all,...

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Business|Interview

The future of colour analysis in the metaverse, in conversation with a Pantone colour specialist

There is no denying that the rise of the metaverse has had an important impact on the fashion industry throughout the start of this year, whether it be big name designers releasing digital collections or the launch of the long-awaited Metaverse Fashion Week (MVFW), which took place in March. Despite the continued move into the virtual sphere,...

Culture

Pantone drops first NFTs inspired by colour of the year 2022

Colour authority Pantone has teamed up with digital artist Polygon1993 for the launch of its first non-fungible token (NFT) collection inspired by its Colour of the Year 2022, Very Peri. Nine NFT artworks by the Parisian artist will be up for grabs in a giveaway held by the colour-led organisation, through the eco-friendly blockchain Tezos. Five...

Fashion

Spotted on the catwalk: Very Peri, Pantone's colour of 2022

Very Peri has been named the Colour of the Year 2022 by the Colour Institute Pantone. The purple hue will encourage inventiveness and creativity, according to Pantone. However, the colour can also be spotted in several designer collections. According to the Colour Institute, Very Peri is “a new perspective of the familiar and beloved blue family...