Columbia Sportswear news and archive

Columbia Sportswear surpasses first quarter expectations despite tariff headwinds

The US outdoor and lifestyle group Columbia Sportswear Company has reported financial results for the first quarter ended May 1, 2026, exceeding internal guidance for both net sales and profitability. The performance was supported by early wholesale shipments for the spring/summer 2026 season and robust demand across the US and Europe. Net sales...

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Columbia Sportswear appoints new co-presidents as part of succession plans

Columbia Sportswear Company has named Peter Bragdon and Joseph Boyle as co-presidents of the group. The duo will take up their positions immediately. Bragdon has been tasked with overseeing the company’s international businesses, as well as the Mountain Hardwear, prAna and Sorel brands. He will also continue his existing executive administrative...

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Business

Columbia Sportswear's international strength offset by US weakness in Q3 2025

Columbia Sportswear's third quarter 2025 results painted a picture of a company navigating a complex landscape, with robust international performance partially offsetting challenges in the US market. The company is actively pursuing strategic shifts to revitalise its core brand and position itself for future growth. Net sales for the quarter...

Fashion

Columbia unveils brand refresh celebrating “extremes of outdoor adventures”

US outdoors brand Columbia has unveiled its first major brand refresh in a decade to kickstart a new brand chapter in its nearly 90-year history with a tongue-in-cheek campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s. The brand identity and campaign aim to celebrate the “extremes of outdoor adventures,” while...

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Business

Columbia doubles down on space, expanding partnership ahead of lunar launch

Columbia Sportswear has expanded its partnership with Intuitive Machines ahead of the firm’s second lunar launch later this month. As part of the deal, Columbia will provide its Omni-Heat Infinity and Omni-Shade Sun Deflector technologies to help protect the IM-2 mission’s lander, Athena. Columbia and Intuitive Machines have worked together to...

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Columbia Sportswear Company's chief technology officer exits

Skip Potter, chief technology and information officer of American sportswear company Columbia Sportswear Company, is stepping down from his role, according to a release from Columbia. Potter joined the company in August 2021 after previously serving as chief technology officer of Nike. Potter, according to his LinkedIn profile, has more than two...

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Report

Columbia brand hires new creative agency and marketing head

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative strategy. The company said in a statement that Columbia brand has been working to bring the new strategic vision to life internally over the last...

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Report

Columbia Sportswear's Q1 net sales drop by 6 percent

For the first quarter, Columbia Sportswear Company’s net sales decreased 6 percent to 770 million dollars reflecting lower wholesale net sales in the United States and Canada. The company said in a release that full year net income is now expected to be 217 to 240 million dollars, resulting in diluted earnings per share of 3.65 dollars to 4.05...

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Management

Q1 of 2024 marked by series of job cuts

The first quarter of the year has outlined the tough reality of the current market, with last year’s challenging financial period leaving many companies with no option but to initiate strategic reviews. And, as part of this process, inevitably the question of jobs comes into play, with roles, departments and geographies coming under the...

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Management

Columbia Sportswear expects 2024 to be 'challenging' year

Fourth quarter net sales at Columbia Sportswear decreased 9 percent or 10 percent constant-currency to 1,060 million dollars. The company’s full year net sales increased 1 percent reported and constant-currency to 3,487.2 million dollars. Commenting on the trading results, the company’s chairman, president and CEO Tim Boyle said: “We...

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Columbia Sportswear appoints Charles Denson to its board

Columbia Sportswear Company has appointed Charles Denson to serve as a director and member of its audit committee, effective January 9, 2024. “Charlie is a veteran of the industry, having served as the president of the iconic Nike brand for 13 years. He will bring valuable product and marketing experience to the board,” said the company’s...

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Cory Long to join Columbia Sportswear as president of Sorel brand

Columbia Sportswear Company announced that Cory Long will be joining the company as president of the Sorel brand from December 2023. “We are delighted to have Cory join the Sorel family. His strength of leadership and consumer-champion mindset will be key in fueling the next era of Sorel growth,” said Craig Zanon, SVP, Emerging Brands. Long, the...