consumer electronics show news and archive

MCM unveils virtual store on the Caliverse

German luxury fashion brand MCM is stepping into the metaverse in partnership with Caliverse, the next-generation metaverse platform set to launch during the first half of 2024. MCM teased its new virtual shop set to launch on Caliverse during the 2024 Consumer Electronics Show, which it states will "break down boundaries" and allow users to...

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Fashion |Beauty

L'Oréal unveils hairdryer using infrared light at CES

L’Oréal unveiled a new hairdryer at this year’s Consumer Electronics Show (CES) in Las Vegas, US, that promises to dry hair up to 33 percent faster, make hair smoother and use less power. The futuristic-looking ‘AirLight Pro,’ developed in partnership with hardware start-up Zuvi, is being described by L’Oréal as a “breakthrough” product as it...

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Business|Beauty

L’Oréal unveils new beauty innovations at CES

L’Oréal unveiled two new technology prototypes to “expand access to beauty express” at this year’s Consumer Electronics Show (CES), including the world’s first handheld computerised make-up applicator and a smart eyebrow make-up applicator. “For L’Oréal, the future of beauty is inclusive. And this future will be made more accessible by...

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Business|Beauty

Neutrogena partners with Nourished on 3D-printed skin supplements

Neutrogena launched state-of-the-art, personalised, 3D-printed skin supplements with Nourished at the Consumer Electronics Show (CES) in Las Vegas to offer bespoke gummies powered by digital skin assessment. The skincare brand is leveraging its existing Skin360 mobile app to utilise artificial intelligence and the latest in 3D-printing...

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Fashion

The North Face debuts new outerwear technology

Outerwear brand The North Face has unveiled a new breathable waterproof material that it claims will “revolutionise the future of technical fabrics” as well as set a new standard in sustainability and comfort. Developed using innovative Nanospinning technology, Futurelight promises to be the most advanced breathable-waterproof outerwear material...

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Fashion

Gap testing new virtual dressing room app

London - Gap has unveiled a new augmented reality app at the Consumer Electronics Show in Las Vegas that allows customers to try on their favourite Gap styles without stepping foot in a store. The new DressingRoom app lets customers virtually “try on" clothing through a smartphone, augmented reality experience. The shopper selects their...