Coolmax news and archive

Simply Be launches line of sustainable jeans

Simply Be is the latest high street brand to launch its own sustainable line of jeans, using a blend of cotton and recycled plastic bottles. The brand has partnered with Coolmax EcoMade technology to create its first range of sustainable denim jeans, which are made from 97 percent recycled sources. Each pair of the relaxed slim-leg jeans in the...

Fashion

Hollister launches performance jeans collection

London - US retailer Hollister has introduced a new line of performance jeans for male and female teens that feature Invista’s Coolmax All Season technology and Lycra fibre designed for ‘year-round’ comfort and lasting fit. “At Hollister, denim is a part of our DNA and we continue to find ways to enhance the assortment,” said Kristin Scott,...

Fashion

Invista to relaunch Coolmax and Thermolite

London - Invista, one of the world’s largest integrated producers of polymers and fibres, is to relaunch its Coolmax and Thermolite brands in early 2016, in an attempt to establish a new brand position for them both. The campaign, Embrace the Elements, will highlight the new brand positioning for Coolmax and Thermolite, which includes a new...