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Yves Rocher unveils new brand strategy to reconnect with its roots

Botanical beauty brand Yves Rocher is introducing a new brand strategy to offer consumers a renewed shopping experience, a new sustainable pricing policy, and a revised loyalty programme to reconnect with its roots to offer natural, responsible beauty. From August 22, Yves Rocher will launch ‘Retour Aux Sources,’ a strategy designed to forge "an...

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