crivit news and archive

Lidl launches carbon running shoe

Running can be quite an expensive hobby if you value a cool look and the latest footwear technology. To achieve personal bests, it is no longer just professionals but also many amateur athletes who rely on carbon running shoes. These shoes feature a midsole made of a lightweight carbon fibre plate. This technical advantage comes at a price, at...

Fashion

Lidl: Realignment and international positioning of sports brand Crivit

German discount supermarket Lidl is aiming to realign its sports brand Crivit and, with a campaign, make it the “strongest movement brand in Europe”. “Find Your Move” is the brand’s first international omnichannel campaign, Lidl announced on Wednesday. It was to be shown on television, via social networks and in physical stores in over 30...