Crocs news and archive

Crocs raises full year outlook following better than expected Q1 results

US footwear group Crocs has upwardly revised its annual financial forecast after reporting a robust start to the 2026 fiscal year. The company delivered enterprise revenue of 921 million dollars for the first quarter ending March 31, 2026, supported by strong performance in direct-to-consumer (DTC) channels across its brand portfolio. Despite a...

Retail

Crocs prepares to open first UK full-price store

Footwear specialist Crocs is set to open its first full-price store in the UK as part of its ongoing 2026 retail strategy. The US brand confirmed the news to Drapers, which reported that the store will open March 20 in Westfield Stratford City, London. In a statement to the media outlet, Adrian Holloway, Crocs senior vice president and general...

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Business

Crocs records 2025 revenue of 4 billion dollars despite consolidated decline

Broomfield-based footwear giant Crocs reported that its full-year 2025 revenue exceeded 4 billion dollars despite a slight consolidated decline of 1.5 percent compared to the previous year. The company’s performance was bolstered by the Crocs brand, which saw international revenues grow by 11.9 percent to 1.62 billion dollars, offsetting a 6.8...

Featured

Fashion |marketing

Crocs bets on feeling over function as comfort footwear enters its confidence era

Comfort footwear is no longer having a moment, it is the moment. Recent earnings from Birkenstock and Deckers underline what many retailers already see on the shop floor: consumers are investing in shoes that prioritise wearability, and they are doing so without waiting for discounts. Against that backdrop, Crocs’ newly unveiled global brand...

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Business

Crocs and Lego partner for new footwear collection

Danish toy company Lego and US footwear brand Crocs announced the start of a multi-year global partnership on Friday. The first result of the collaboration is set to launch soon. On February 16, the two companies will launch the “Lego Brick Clog”, an interpretation of the classic Crocs plastic shoe with a Lego design. “Each of these oversized...

People

Crocs promotes Rupert Campbell to EVP, president of Heydude

Footwear giant Crocs has promoted Rupert Campbell to the dual role of executive vice president and president of Heydude. Starting today, Campbell will join the group’s executive leadership team, reporting to Crocs CEO, Andrew Rees. Campbell first joined Crocs in March 2025, taking up the position of senior vice president, chief commercial...

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Business

Crocs reports Q3 revenue and profit decline

US footwear group Crocs Inc. reported a significant decline in revenue in the third quarter of the 2025 financial year. Profit also fell significantly short of the previous year's level. However, the latest results, which the company presented on Thursday, exceeded analysts' expectations. In the months from July to September, group revenue...

Fashion

Hollister partners with Crocs for limited-edition collection

American teen retailer Hollister has partnered with footwear brand Crocs to create a limited-edition, collaborative collection for fall. The Hollister x Crocs Dream Drop collection features matching Hollister fleece sets and Crocs’ signature clog for men and women. The women’s option includes a set made from Hollister Feel Good fabric in lilac...

People

Crocs appoints former Nike veteran as CFO

Crocs has named Patraic Reagan as its new executive vice president and chief financial officer. Reagan’s appointment comes as monetary pressures heighten for the footwear giant, which swung to a loss of 428 million dollars in the second quarter of the year. Scheduled to step into the position from September 22, Reagan will succeed Susan Healy,...

Fashion |In Pictures

Crocs signs multi-year licensing deal with the NFL

Comfort footwear brand Crocs has inked a new multi-year licensing agreement with the National Football League (NFL) to release the first-ever NFL team-inspired Crocs footwear and Jibbitz charms collection. Launching during the 2025 NFL season, the initial collection will feature products designed to “capture the passion and personality of NFL...

People

Former Crocs president takes helm of Pact

Michelle Poole, the former president of footwear giant Crocs, has been named the new brand president of Pact, a brand that follows sustainable values with the goal of improving the lives of farmers and workers. While her appointment was initially reported by WWD, Poole confirmed her new position on LinkedIn, where she said: “I’m energised to...

Fashion |Opinion

With Crocs' shares down 30 percent, is the "ugly shoe" trend over?

This week, Crocs hit a sobering note for the fashion world: its stock plunged nearly 30 per cent, the steepest single-day drop since 2011, following a downtick in demand and a gloomy sales outlook that laid bare the waning appeal of the “ugly shoe” phenomenon. Crocs had seemed untouchable: brightly coloured, comfort‑first clogs elevated into...