Cruelty-free news and archive

Avon starts its journey to becoming Leaping Bunny approved

Global cosmetics company Avon is partnering with Cruelty Free International to start the process of becoming Leaping Bunny approved, underling its 30-year commitment to animal welfare. Cruelty Free International’s Leaping Bunny programme is the globally recognised gold standard for cruelty-free products, with requirements that go above and...

Retail |Beauty Featured

Pacifica Beauty expands UK footprint with Superdrug launch

Cruelty-free and vegan beauty brand Pacifica is expanding its UK footprint with a new retail partnership with Superdrug. The move follows the brand’s successful launch into the UK market in November 2021 and will see Pacifica beauty products being stocked in 282 Superdrug stores and via its website from this month, which will help raise the...

Fashion

Stella McCartney, Vivienne Westwood and Shrimps celebrated in PETA's Vegan Fashion Awards

With more and more designers launching fur-free, faux leather and other cruelty-free garments, animal rights organization PETA honours the best animal friendly brands and retailers each year in it's annual Vegan Fashion Award. This year saw the organization expand the award category for its biggest prize ceremony to date. Some of this year's top...