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Starboard Group appoints general manager of Asia Market

Cruise retail firm Starboard Group has promoted Jia Jia Liu to general manager, Asia Market, underlining the region as a key geographical market for the company. Liu has been with Starboard for 16 years, holding roles of increasing responsibility. Most recently, she led the group’s Asia account since January 2025. In her new role, Liu will...

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Business|Interview

From sea to shore: How Starboard Group is holistically redefining travel retail experiences

Cruise retail is no longer a niche within a niche. It is a fast-growing global market that fashion brands are starting to take more seriously, and now, it is moving beyond the ship. According to TechSci Research, the global luxury retail market specific to cruise liners was valued at 17 billion dollars in 2025 and is projected to reach 31.88...

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