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Cup of Joe news and archive

Fashion Partner Content

Beyond the jean: How Cup of Joe’s ‘total look’ strategy is driving 2026 basket value

In a price-sensitive 2026 market, retailers are increasingly focused on maximizing the commercial potential of every square meter. The traditional ‘single jean purchase’ is steadily giving way to a more holistic approach, driven by coordinated sets and tonal layering that encourage higher basket values. Cup of Joe (COJ) has anticipated this...

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Fashion Partner Content

Denim trends 2026: Darker tones, refined cuts and seasonal balance

Across runways, retail assortments and high-street movements, denim’s role continues to expand well beyond the classic five-pocket jean. For 2026, it increasingly anchors elevated ensembles, coordinated sets and thoughtfully composed seasonal wardrobes. From deeper washes to sculpted silhouettes, these are some of the key denim signals shaping...

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Fashion Partner Content

Top 3 denim styles retailers are buying into: FW25’s must-have silhouettes

With the Fall/Winter 2025 collections now in stores, fashion retailers are sharpening their focus on data-driven inventory decisions. In the denim category, it’s all about styles that balance contemporary silhouettes with timeless wearability. From high-waisted wide legs to cropped utility fits, this season’s denim bestsellers reflect both the...

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Fashion Partner Content

​​Cup of Joe FW25: Elevated denim staples meet cozy elegance

For the Fall/Winter 2025 season, Cup of Joe presents a collection that prioritizes both versatility and refined comfort. Building on the label’s established strengths in denim design, the range introduces subtle evolutions in fabric, fit, and finish that respond directly to the needs of today’s hybrid consumer. Wider fits, smarter comfort This...

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BusinessPartner Content

Rethinking risk: Why NOS belongs in a retailer’s buying strategy

As customer behavior has been in flux for years and sell-through windows continue to shrink, Never Out of Stock (NOS) strategies are proving essential for fashion retailers looking to build resilience and safeguard margins during unpredictable seasons like Spring/Summer. A long-standing concept with renewed value NOS is not new. Many fashion...

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Fashion Partner Content

Spring/Summer without stress: How Cup of Joe’s NOS strategy supports in-season flexibility

Spring/Summer is a key sales period for denim, but also one of the most volatile. Unpredictable weather, shifting consumer behaviour, and compressed selling windows make pre-season planning increasingly complex. To help retailers navigate these challenges, Cup of Joe offers a seasonless NOS (Never Out of Stock) programme that ensures flexibility...

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Fashion Partner Content

Denim 2025: Key trends and looks shaping the industry

In 2025, denim is undergoing a transformation, evolving beyond its traditional reputation for durability and style to incorporate cutting-edge innovation. While comfort has always been a defining factor, new advancements in fabric technology, sustainability, and fit are now driving the industry forward. Brands are fine-tuning their silhouettes,...

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Fashion Partner Content

Paris calling: Denim brand Cup of Joe at fashion fair Who’s Next

The denim brand Cup of Joe is set to make an impression at the upcoming Who’s Next fashion fair, taking place from January 18th to 20th, 2025, at the Porte de Versailles in Paris. Widely recognized as a premier event for fashion professionals, Who’s Next attracts over 45,000 visitors and more than 1,300 brands worldwide, creating a vibrant...

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Fashion Partner Content

Crafting the perfect pair: An inside look at denim design and production

Denim serves as the ideal canvas for creating fashion pieces that transcend fleeting trends. By blending tradition with innovation, it becomes a unique intersection of craftsmanship and creativity. Cup of Joe has mastered the art of transforming denim into enduring wardrobe staples. In an exclusive interview with FashionUnited, the denim brand’s...

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Fashion Partner Content

Cup of Joe debuts kids’ collection for SS25: A mini-me revolution

With the SS25 season fast approaching, Dutch denim brand Cup of Joe, known for its minimalist, vintage-inspired designs, is expanding its portfolio with the launch of a kids' collection. Set to make waves in the fashion industry, the new line not only boasts impeccable design but also offers a seamless alignment with the brand's adult denim...

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Fashion Partner Content

Seasonal NOS strategy: Buying during high summer season

As the peak of summer approaches, the way we dress evolves into a thoughtful blend of functionality and style. High summer, with its promise of blazing sunshine and longer daylight hours, demands clothing that is both fashionable and practical, requiring a nuanced approach to fabric selection and design. FashionUnited has examined the key...

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RetailPartner Content

Always in stock: How the NOS strategy is revolutionising retail

The 'Never Out of Stock' (NOS) concept is increasingly gaining traction in the fashion industry, bringing about a profound transformation in inventory management. By ensuring the constant availability of essential products and classic basics, brands are discovering new ways to utilise their resources more efficiently and extend the lifecycles of...

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