Spring/Summer is a key sales period for denim, but also one of the most volatile. Unpredictable weather, shifting consumer behaviour, and compressed selling windows make pre-season planning increasingly complex. To help retailers navigate these challenges, Cup of Joe offers a seasonless NOS (Never Out of Stock) programme that ensures flexibility...
Jun 2, 2025
In 2025, denim is undergoing a transformation, evolving beyond its traditional reputation for durability and style to incorporate cutting-edge innovation. While comfort has always been a defining factor, new advancements in fabric technology, sustainability, and fit are now driving the industry forward. Brands are fine-tuning their silhouettes,...
Mar 27, 2025
The denim brand Cup of Joe is set to make an impression at the upcoming Who’s Next fashion fair, taking place from January 18th to 20th, 2025, at the Porte de Versailles in Paris. Widely recognized as a premier event for fashion professionals, Who’s Next attracts over 45,000 visitors and more than 1,300 brands worldwide, creating a vibrant...
Jan 15, 2025
Denim serves as the ideal canvas for creating fashion pieces that transcend fleeting trends. By blending tradition with innovation, it becomes a unique intersection of craftsmanship and creativity. Cup of Joe has mastered the art of transforming denim into enduring wardrobe staples. In an exclusive interview with FashionUnited, the denim brand’s...
Nov 28, 2024
With the SS25 season fast approaching, Dutch denim brand Cup of Joe, known for its minimalist, vintage-inspired designs, is expanding its portfolio with the launch of a kids' collection. Set to make waves in the fashion industry, the new line not only boasts impeccable design but also offers a seamless alignment with the brand's adult denim...
Aug 26, 2024
As the peak of summer approaches, the way we dress evolves into a thoughtful blend of functionality and style. High summer, with its promise of blazing sunshine and longer daylight hours, demands clothing that is both fashionable and practical, requiring a nuanced approach to fabric selection and design. FashionUnited has examined the key...
May 15, 2024
The 'Never Out of Stock' (NOS) concept is increasingly gaining traction in the fashion industry, bringing about a profound transformation in inventory management. By ensuring the constant availability of essential products and classic basics, brands are discovering new ways to utilise their resources more efficiently and extend the lifecycles of...
Apr 3, 2024
As a leading name in the world of denim, Cup of Joe continues to set trends in 2024 with their existing collection, which adapts to the current fashion demands. This year, Cup of Joe emphasises how timeless styles can resonate with contemporary trends. Balloon Jeans: Trendsetting silhouette Cup of Joe's 'Balloon' jeans merge trendsetting style...
Feb 5, 2024
In today’s fashion landscape, where trends are fleeting, denim's timelessness stands out. Cup of Joe, a pioneering denim brand, embraces this with a focus on vintage-inspired, minimalist designs. Their ethos revolves around making denim an indispensable, everyday pleasure, akin to a cup of coffee, by emphasizing simplicity, accessibility, and...
Nov 23, 2023
Born out of a desire to fuse comfort with uncompromising style, Cup of Joe has consistently held its own in the ever-evolving fashion landscape. Recognized primarily for its exceptional denim offerings, the brand is a testament to the enduring allure of simplicity and craftsmanship. At its core, Cup of Joe is more than just clothing; it's a...
Oct 17, 2023
In the chaotic world of fashion, Cup of Joe has risen above the clamour by focusing on what's essential. Inspired by a narrative that once saw the navy secretary Josephus Daniels reset his fleet by replacing alcohol with coffee - also called cup of Joe -, the brand pursues the idea of making denim styles that are timeless. The SS24 collection...
Aug 31, 2023
In the dynamic arena of fashion retail, 'Never Out of Stock' (NOS) is garnering significant attention. An increasing number of retailers are turning to this unique strategy - jeanswear brand Cup of Joe has made NOS styles an inherent part of their collections. The NOS model's essential principle is maintaining a continual supply of select staple...
Jul 13, 2023