Curry Brand news and archive

Li-Ning pushes global strategy with Stephen Curry partnership

Chinese sportswear brand Li-Ning is continuing to push its global strategy plans with a new long-term partnership with basketball star Stephen Curry, who parted ways from his previous partner Under Armour last year. In a statement, Li-Ning said the partnership with Curry is built on “long-term brand co-creation,” with a focus on multi-category...

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Retail

Curry Brand transitions to independent entity after Under Armour split

Under Armour, Inc. and Stephen Curry announced that they will part ways as Curry Brand transitions into an independent entity, bringing an end to a partnership that has shaped basketball performance product and athlete-led brand building for more than a decade. Under Armour to refocus on core brand strategy As part of the separation, Under...

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Report

Yuron White joins Under Armour as SVP sportswear, run, basketball/Curry and collaborations

On April 29, 2024, Yuron White joined Under Armour as SVP, sportswear, run, basketball/Curry and collaborations. White, the company said in a media release, brings 25 years of experience working in sportswear, with deep expertise in footwear. Based out of the company’s Portland office, he will report to Yassine Saidi, the company’s chief product...

People

Under Armour and Stephen Curry enter long-term partnership

Activewear brand Under Armour, Inc. (UA) announced the extension of its partnership with four-time NBA Champion and Golden Gate Warriors point guard Stephen Curry. The plan is to “capture market share, fuel business growth and create new business opportunities on a global basis”, as explained in the press release. Curry first collaborated with...

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Fashion

Under Armour and Steph Curry launch purpose-led Curry Brand

US sportswear brand Under Armour has teamed up with three-time NBA champion Stephen Curry to launch Curry Brand, a purpose-led performance label aiming to ensure young people have equitable access to sport. Only 22 percent of kids growing up in low-income households in the US are currently participating in youth sports, according to Under...