Data from Brand Keys' 27th annual Customer Loyalty Engagement Index (CLEI) reveals that brands like Nike, T.J. Maxx, Lancôme, Sephora, Amazon, and TikTok are leading in their respective categories by either meeting or surpassing consumer expectations. According to Brand Keys President Robert Passikoff, companies excelling in service become...
Jan 24, 2024
Luxury retailer Selfridges has introduced a new membership programme that allows shoppers to access product launches, events and services first. Dubbed ‘Selfridges Unlocked’, the initiative draws inspiration from the retailer’s roots, when founder Harry Gordon Selfridges used to offer keys to the first customers in 1909 so they could feel “at...
Jul 14, 2023
Gap Inc is launching a new credit card partnership with Mastercard. It's a chic navy card, minimalist with degradé colour and a simple Gap logo. But the question is: who wants to take out a store credit card in 2022? The news comes as Gap only last year announced Barclays as its official card issuer. The fashion conglomerate, which also operates...
Jun 10, 2022