D2C news and archive

Old Navy tops US consumers’ favorite fitting brands, True Fit data shows

Old Navy, Nike and American Eagle are among the United States’ favorite fitting brands according to the latest data from True Fit, the leading solution that helps apparel and footwear retailers optimize fit guidance online and drive confidence for shoppers. True Fit’s Fashion Genome™, the world’s largest apparel and footwear dataset, connects...

RetailFeatured

D2C cross-border e-commerce growth led by Millennial spend

A rise in international direct-to-consumer (D2C) purchases in the last six months have been led by Millennials, as the Covid-19 pandemic prompts more than half of 25-34-year-olds to buy direct from international online brands. New data from cross-border e-commerce company eShopWorld (ESW) reveals that reduced access to physical stores has...

Retail

D2C perfume brand Skylar introduces subscription service

Subscription retail memberships are taking over. Clean fragrance brand Skylar launched its Skylar Scent Club this week, marking the first time a direct-to-consumer fragrance brand has unveiled such an offering. For a monthly subscription fee of 20 dollars, the Skylar Scent Club provides its members with a new, limited edition scent in a 10ml...