Daniel Lee news and archive

The price of reinvention: What’s at stake when brands change their creative directors?

What drives creative director changes? Is it a dip in sales, a shift in the board's vision, or pressure from investors? And more importantly, what are the financial consequences when a brand changes its creative director? Massimiliano Giornetti, director of Polimoda and former designer for luxury brands like Salvatore Ferragamo and Shanghai...

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Business|Opinion

Why Burberry is replacing its CEO

Burberry has a new CEO and is making swift changes at the top after a lackluster performance in the first half of 2024. When it was reported last week that Burberry had a strategy problem, little was known that just a few days later chief executive Jonathan Akeroyd would be ousted from the British heritage brand. Since Mr Akeroyd's appointment,...

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Fashion

Burberry's cloth has always weathered storms, but can the brand rise to the challenge?

A cadre of British models graced the Burberry runway on Monday evening, with Agyness Deyn opening the show, fresh out of fashion retirement. Ms. Deyn, an embodiment of British cool in the late 2000s, adorned numerous covers with her iconic blonde pixie hair. This era coincided with Burberry's creative direction under Christopher Bailey, where...

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Fashion |In Pictures

Burberry closes out LFW AW24

British heritage brand Burberry closed out the autumn/winter 2024 season of London Fashion Week with an outdoorsy catwalk showcase in a giant circus-like tent in Victoria Park, East London. For AW24, creative director Daniel Lee continued to lean into Burberry’s outdoor and nature connections, as well as the landscapes and people of the UK and...

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Retail|In Pictures

Burberry turns Harrods “Knight Blue”

Burberry has unveiled a takeover at Harrods in London, transforming the luxury department store “Knight Blue,” the new signature colour of the British fashion house introduced by chief creative officer Daniel Lee. The activation, which will run until February 29, is in celebration of Burberry’s “storied heritage” of exploration and the outdoors,...

Fashion

The Fashion Awards: Sarah Burton and Daniel Lee up for Designer of the Year

Daniel Lee, Jonathan Anderson, Matthieu Blazy, Miuccia Prada and Raf Simons, and Sarah Burton have been nominated for the Designer of the Year award at this year’s The Fashion Awards. In a statement, the British fashion council said that the designers, who showcased designs for Burberry, JW Anderson and Loewe, Bottega Veneta, Prada and Alexander...

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Fashion

Making fashion week work: London brings wearable style to the forefront

We often speak of the value that fashion weeks bring to a city – their economic impact, the buzz, the cultural exchange and community engagement. However, the cost for independent brands can sometimes be overwhelmingly high, rendering these events less worthy of investment. London Fashion Week witnessed undeniable gaps this season, from the...

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Fashion |In Pictures

Burberry's Daniel Lee making his own rules at London fashion week

British designer Daniel Lee presented his second collection for Burberry at a star-studded show in London on Monday, unveiling summer versions of the famous trench coat and a range of new accessories. Burberry, the iconic British brand founded in 1856, was, as usual, the most eagerly awaited show at London Fashion Week. Burberry SS24, London...

Fashion

Burberry launches city takeover series in London

British heritage brand Burberry is launching a series of city takeovers, kicking off in London, which “celebrate the art of discovery and exploration in cities worldwide”. Entitled ‘Burberry Streets,’ the initiative will offer experiences, installations and events across the chosen cities, starting with London this month before heading to Seoul,...

Fashion

Burberry Resort 2024: Daniel Lee reinvents the classic check

Burberry's Resort 2024 collection took the spotlight this week, marking the second range designed by creative director Daniel Lee. While the brand's earlier runway debut encountered a few bumps along the way, Lee's resortwear collection firmly establishes him as one of fashion's most relevant designers. The iconic Burberry printed checks, deeply...

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Fashion

Daniel Lee brings evolved heritage to Burberry in debut show

Daniel Lee’s first collection as Burberry’s creative director made his debut show for the British brand one of the most highly anticipated events among the London Fashion Week schedule. On entering the house in October last year, the 37-year-old designer had been tasked with bringing life back to the brand, rejuvenating its heritage that had...

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Business

The business behind Burberry's revamp

Ever since Rose Marie Bravo turned Burberry into a billion dollar brand, more than doubling sales, the London-based heritage business has struggled to be a luxury leader in both size and positioning. Under Ms Bravo’s tenure between 1997 and 2005, Burberry was seen as the UK’s answer to Ralph Lauren, where an upmarket image attracted an...