Data Analytics news and archive

LVMH accelerates data contribution to its businesses to drive development

Data analytics has long been powering the fashion industry, from entire algorithms to predict sales, like at fast fashion giant Shein, to augmenting customer experience with personalised offers. Luxury group LVMH has been expanding its use of data for over three years, partnering with Kaggle Days, an international competition for data...

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Fashion

Fashion in the news: is “ethical consumer” an oxymoron?

Every week, FashionUnited selects the most interesting reads about the fashion industry published across US and international news outlets. Here’s what you may have missed: Is there such a thing as “ethical consumerism”? We hear it time and again: young consumers are increasingly taking social and environmental issues into account when shopping....

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News

LIM College to launch first master’s program on data analytics in the fashion business

New York’s LIM College, a school focused exclusively on the study of business and fashion, has announced its plans to offer a master of science degree in Consumer Analytics which will equip students with the skills and knowledge to use customer data to drive business decisions. This will be the first master’s program in the United States to...

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Retail

How online fashion companies use data to enhance sales

London - Have you ever wondered how the latest must-have fashion item unanimously finds itself prominently on the page of all the major e-commerce platforms? The reason is data. From Net-a-Porter to FarFetch, Topshop to M&S, there isn't a global online retailer who doesn't rely on data analytics to drive their sales. When all the online stores...