Deckers Brands news and archive

Deckers Brands: Highlighting Tessa Briar and her 11-year marketing journey

Deckers Brands highlights the achievements of Tessa Briar, the GTM Marketing Operations Manager at UGG EMEA, who has been with the company for 11 years. Since joining Deckers Brands in 2012, Tessa has played a pivotal role within the Marketing department. She currently oversees the UGG EMEA Integrated Marketing planning and supports the teams...

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Lolë acquires footwear brand Sanuk from Deckers

Lolë Brands has announced the acquisition of outdoor lifestyle footwear brand, Sanuk, previously a division of Deckers Brands. "Sanuk is iconic for its disruptive spirit and loyal fanbase, and we're pleased to welcome the brand to the Lolë family. We look forward to working alongside Katie and leveraging Lolë's resources and partnerships to...

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Deckers Brands Q1 net sales up 22.1 percent

Deckers Brands net sales increased 22.1 percent to 825.3 million dollars for the first quarter, while on a constant currency basis, net sales increased 23 percent. Gross margin for the quarter was 56.9 percent, operating income rose to 132.8 million dollars and diluted earnings per share increased to 4.52 dollars. For the fiscal year 2025, the...

ManagementFeatured

Deckers reports ‘record’ results for FY24, Hoka and Ugg drive sales

Footwear and apparel group Deckers reported strong results for the fiscal year 2024, with net sales rising 18.2 percent to 4.288 billion dollars. Sales were largely driven by two of its portfolio brands, Hoka and Ugg, which saw net sales increase 27.9 percent and 16.1 percent, respectively. Elsewhere, net sales took notable hits. Teva, for...

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Deckers Brands promotes Marco Ellerker to president of global marketplace

Deckers Brands has promoted Marco Ellerker to the newly created role of president of global marketplace, effective August 1, 2024. In his new role, Ellerker will oversee the omni-channel teams for all brands globally. He will become a member of the executive leadership team, reporting directly to Stefano Caroti, incoming chief executive officer...

Fashion

Deckers relaunch Ahnu as a “super sneaker brand”

Deckers Brands has relaunched Ahnu, known for its outdoor-focused shoes, as a “super sneaker brand,” fusing high-performance technology with timeless style for all-day comfort. Dave Powers, president and chief executive at Deckers Brands, said in a statement: " Ahnu was born out of a vision to redefine the narrative of footwear by creating a...

Management

Deckers Brands appoints Robin Green as president of Hoka

Deckers Brands , the parent company of Teva, Ugg and Deckers, has appointed Robin Green as president of Hoka, effective immediately. In her new role Green will be reporting directly to Dave Powers, CEO and president of Deckers Brands and serving the executive leadership team. Green brings with her a proven track record of overseeing global...

ManagementFeatured

Deckers posts strong Q3, names Stefano Caroti as new CEO

Deckers Brands net sales increased 16 percent to 1.560 billion dollars in the third quarter, while on a constant currency basis, net sales increased 15.1 percent. The company also announced that Dave Powers has decided to retire as president and CEO, effective August 1, 2024. Stefano Caroti, the company's chief commercial officer, will be...

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Deckers Brands Q2 net sales jump 24.7 percent

Deckers Brands second quarter net sales increased 24.7 percent to 1.092 billion dollars, while on a constant currency basis, net sales increased 24.2 percent. Gross margin was 53.4 percent compared to 48.2 percent, operating income was 224.6 million dollars compared to 127.8 million dollars and diluted earnings per share were 6.82 dollars...

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Deckers Brands Q1 sales increase 10 percent

First quarter sales at Deckers Brands increased 10 percent to 675.8 million dollars, while on a constant currency basis, net sales increased 11.1 percent. The company’s wholesale net sales were 425.4 million dollars, direct-to-consumer (DTC) net sales increased 35.3 percent to 250.4 million dollars and DTC comparable net sales increased 33.4...

Fashion

Teva unveils capsule collection with Misa Hylton

Footwear brand Teva, part of Deckers Brands, has unveiled a capsule collection with fashion stylist Misa Hylton. According to the Teva, the collection celebrates Hylton's signature style and features one-of-a-kind takes on two Teva sandal silhouettes: the Flatform Universal and Hurricane XLT2 Gladiator. The Teva x Misa Hylton collection, which...

ManagementFeatured

Deckers Brands Q4 profits widen, Hoka drives sales growth

Deckers Brands has reported a 7.5 percent increase in sales in the fourth quarter driven by a continued strong performance by Hoka. The company, which also owns footwear brand Ugg, made net sales 791.6 million dollars in the three months to March 31, up from 736 million dollars a year earlier. On a constant currency basis, sales were up 10.2...