Deckers Brands news and archive

Hoka launches updated Tecton X 4 trail shoe

American footwear brand Hoka, a division of the publicly listed Deckers Brands, is launching the Tecton X 4. According to the brand, it is the lightest version to date of this technical trail shoe, developed for competitive use on demanding terrain. The shoe is built around the new Profly X platform, which combines carbon fibre plates, foam and...

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Hoka and Beams turn 'Bondi 7' into a lifestyle sneaker

Hoka, part of US group Deckers Brands, has announced its first collaboration with Beams, one of Japan's leading fashion and lifestyle retailers, according to a press release. Marking Beams' 50th anniversary, the two brands have reworked the Hoka Bondi 7, one of the running brand's best-known silhouettes. The Bondi 7 Beams draws on the palette of...

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Hoka releases redesigned Stinson 8 trail shoe

US footwear brand Hoka, a division of Deckers Brands (NYSE: DECK), has released the Stinson 8, an update to one of its road-to-trail running shoes. According to the brand, this is the lightest version of the model to date. The shoe features a redesigned H-Frame layer with an open "H" shape, intended to stabilise the foot's motion during the gait...

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Deckers Brands surpasses 1 billion dollars in Q1 sales as Hoka and Ugg drive growth

US-based footwear conglomerate Deckers Outdoor Corporation (Deckers Brands) has announced its financial results for the first fiscal quarter ended June 30, 2026, delivering record quarterly net sales above 1 billion dollars for the first time in corporate history. Net sales for the first quarter increased 5.7 percent to 1.02 billion dollars...

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Teva adds Trailpeak trail runner and expands footwear lines for fall 2026

US footwear brand Teva, a division of New York Stock Exchange-listed Deckers Brands, has unveiled its autumn 2026 collection, headlined by Trailpeak, its first shoe developed with input from Teva Bureau of Adventure athletes Erin Ton and Mike Wardian. According to the brand, the shoe is the first product created through this athlete...

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Smooth run: Hoka introduces new Clifton 11

Hoka, the sports footwear brand from US group Deckers Brands, has unveiled the Clifton 11. This is the latest version of its daily training shoe, according to a press release. The announcement was made in Milan on July 16. Since its debut in 2014, the Clifton line has focused on responsive cushioning. The Clifton 11 combines the cushioning of...

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UGG teases collaboration with Willy Chavarria at Paris Fashion Week

US lifestyle brand UGG made a surprise appearance at American designer Willy Chavarria's spring/summer 2027 show during Paris Fashion Week on 26 June 2026, unveiling a first look at an upcoming unisex collaboration, according to a press release. The collection is due to arrive this autumn and marks the first collaboration between the two....

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Coach and Quince end trade dress lawsuit over alleged dupes

Coach and Quince have come to a mutual agreement to end their ongoing federal litigation, which saw the lifestyle brand owned by Tapestry, Inc., accuse the online-luxury brand of selling dupes of its handbags. Both companies filed a joint stipulation on June 23 to dismiss all of Coach’s claims of trade dress infringement and unfair competition...

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Deckers loses infringement lawsuit against Quince over Ugg ‘dupes’

Deckers Outdoor Corp has lost a high-profile lawsuit against Quince over look-alike iterations of Uggs’ Australian shearling boots. A federal jury in California found that while Quince’s boots may have infringed on Deckers’ design patent, the patent itself was invalid due to functional, indefinite, and obvious design characteristics. Deckers had...

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Hoka and Ugg drive Deckers Brands to 5.47 billion dollars in FY26 net sales

US footwear group Deckers Brands has announced its financial results for the fourth fiscal quarter and full fiscal year ended March 31, 2026, delivering record revenue driven by the ongoing momentum of Hoka and Ugg. For the full fiscal year 2026, net sales increased 9.8 percent to 5.47 billion dollars compared to 4.99 billion dollars in the...

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UGG Partners With PinkPantheress Ahead of Her Stateside Coachella Debut

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) taps British singer, songwriter and producer PinkPantheress as the face of its latest social-first campaign. An artist defining a generation’s emotional return, she embodies the space where softness meets confidence and comfort becomes expression,...

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Hoka launches Mach Remastered: a perfect mix of performance and style

Hoka®, a division of Deckers Brands, introduces the Mach Remastered: a versatile reinterpretation of the beloved running shoe, designed for both performance and daily wear. With the Mach Remastered, Hoka brings the best of both worlds together. The shoe retains its signature ultra-light feel and responsive foam while receiving a stylish,...