Deckers Brands news and archive

Ugg redefines men’s fashion in latest Spring 2026 campaign fronted by global icons Central Cee & Su Yiming

This Spring, UGG® finds inspiration from the iconic silhouette Tasman, crafting something completely new with the Tasman Lace, Tasman Albite, and the new icon, the Otzo Clog. The global reinvention of this icon inspired the seasonal campaign, featuring Central Cee showcasing the brand's timeless style, matched with the juxtaposition of Su Yiming...

FashionPress Release

Hoka® introduces the Cielo X1 3.0: A propulsive ride built for race day

HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Cielo X1 3.0, the brand’s lightest super shoe to date. Propulsive and precision-tuned for race day, the Cielo X1 3.0 is engineered to minimize weight and maximize performance, helping runners chase their fastest results yet. Driven by insights from HOKA elite athletes, the Cielo X1...

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Deckers Brands achieves record revenue driven by Hoka and Ugg momentum

US-based footwear company Deckers Brands has reported positive revenue and earnings for its third fiscal quarter ended December 31, 2025. The Goleta-based group saw net sales increase 7.1 percent to 1.96 billion dollars, and up 6.8 percent on a constant currency basis. Stefano Caroti, president and chief executive officer, noted that the...

Retail|In pictures

Hoka opens second flagship store in Berlin

Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...

FashionPress Release

Canadian Brand HAVEN Reimagines Iconic HOKA Stinson EVO GTX in First-Ever GORE-TEX® Collaboration

HOKA®, a division of Deckers Brands (NYSE: DECK), proudly announces its latest collaboration with HAVEN, a Canadian-based technical apparel label known for its elevated utility design and commitment to functional innovation. Together, the two brands unveil a bold reinterpretation of the Stinson EVO. This is the first time the silhouette features...

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Hoka and Ugg lead Deckers Brands to strong Q2 2025 performance

Deckers Brands, a global leader in footwear, apparel, and accessories, announced strong financial results for the second fiscal quarter ended September 30, 2025, with net sales rising 9.1 percent to 1.431 billion dollars. The growth was fuelled by double-digit performance from its core brands, Hoka and Ugg, which saw net sales increase by 11.1...

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Quince scores partial win against Deckers in Ugg dispute

A federal judge has granted luxury label Quince a partial victory in its ongoing legal battle with Deckers Outdoor Corporation, the parent company of Ugg boots. The US District Court for the Northern District of California ruled that two of Deckers’ claimed Ugg trade dresses, the Classic Ultra Mini and the Tasman, are generic and therefore not...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

FashionPress Release

Hoka® and J.L-A.L reunite for second collaboration reimagining the Mafate X through a high-fashion lens

HOKA®, a division of Deckers Brands (NYSE: DECK), proudly announces its second collaboration with J.L-A.L, the experimental fashion brand known for its forward-thinking approach to design and technology. This renewed partnership reinterprets the Mafate X trail shoe by blending HOKA’s performance legacy with J.L-A.L’s utilitarian and refined...

Retail|In pictures

Hoka: insights into first Germany store in Berlin

Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka’s outdoor roots in the...

FashionPress Release

Teva releases limited editions in collaboration with designer Sean Wotherspoon

Teva launches a striking reinterpretation of its iconic Wraptor on 14 August, in collaboration with the influential designer and artist Sean Wotherspoon. The collaboration results in two colourful unisex styles: a trainer and a sandal, inspired by classic designs from the Teva archive. Sean Wotherspoon is known for his colourful, sustainable...

FashionPress Release

UGG season is here | Introducing the UGG AW25 Collection

UGG’s AW25 collection brings a fresh dose of West Coast cool to iconic silhouettes, blending cozy textures with playful streetwear styling. From classic slip-ons to reimagined sneaker hybrids, this campaign celebrates freedom, youth, and everyday expression. Credits: UGG Credits: UGG Credits: UGG Credits: UGG WORK AT Deckers Brands? Check out...