Hoka is opening a new shop in Berlin. The US running brand is planning a new location on the popular Berlin shopping street Kurfürstendamm. So far, nothing more specific is known about the shop. What is clear is that the brand, which belongs to the US shoe provider Deckers Brands, has advertised various positions via FashionUnited's job platform...
Apr 23, 2025
HOKA, in partnership with Marni, unveils the new BONDI B3LS, a sneaker that fuses bold aesthetics with technical innovation. Following the highly anticipated reveal, the two brands present the official campaign for the collaboration, a striking exploration of movement and design. Lensed by photographer Gabriele Rosati, the campaign transforms...
Apr 3, 2025
HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Mafate Speed 4 Lite , a fresh evolution of the beloved Mafate Speed 4 trail running shoe. Featuring a translucent, lightweight upper, this latest iteration perfectly combines aesthetics with unprecedented performance. The Mafate Speed 4 Lite redefines HOKA's trail icon with a...
Feb 24, 2025
Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees Yoon reimagining two timeless silhouettes, the Mary Jane and penny loafer, fusing Ugg’s comfort DNA with Ambush’s ultra-distinct bold and...
Feb 14, 2025
Deckers Brands stock fell 16 percent in extended trading hours since the company’s sales outlook did not meet investors' expectations following a strong set of results registered during the holiday quarter. According to data compiled by LSEG and reported by Reuters, the company’s net sales increase of 17.1 percent to 1.827 billion dollars beat...
Jan 31, 2025
Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...
Nov 21, 2024
Second quarter net sales at Deckers Brands increased 20.1 percent to 1.311 billion dollars. On a constant currency basis, net sales increased 20.4 percent. Gross margin for the quarter was 55.9 percent compared to 53.4 percent, operating income rose to 305.1 million dollars and diluted earnings per share to 1.59 dollars. “Hoka and UGG produced...
Oct 25, 2024
Deckers Brands highlights the achievements of Tessa Briar, the GTM Marketing Operations Manager at UGG EMEA, who has been with the company for 11 years. Since joining Deckers Brands in 2012, Tessa has played a pivotal role within the Marketing department. She currently oversees the UGG EMEA Integrated Marketing planning and supports the teams...
Aug 29, 2024
Lolë Brands has announced the acquisition of outdoor lifestyle footwear brand, Sanuk, previously a division of Deckers Brands. "Sanuk is iconic for its disruptive spirit and loyal fanbase, and we're pleased to welcome the brand to the Lolë family. We look forward to working alongside Katie and leveraging Lolë's resources and partnerships to...
Aug 16, 2024
Deckers Brands net sales increased 22.1 percent to 825.3 million dollars for the first quarter, while on a constant currency basis, net sales increased 23 percent. Gross margin for the quarter was 56.9 percent, operating income rose to 132.8 million dollars and diluted earnings per share increased to 4.52 dollars. For the fiscal year 2025, the...
Jul 26, 2024
Footwear and apparel group Deckers reported strong results for the fiscal year 2024, with net sales rising 18.2 percent to 4.288 billion dollars. Sales were largely driven by two of its portfolio brands, Hoka and Ugg, which saw net sales increase 27.9 percent and 16.1 percent, respectively. Elsewhere, net sales took notable hits. Teva, for...
May 24, 2024
Deckers Brands has promoted Marco Ellerker to the newly created role of president of global marketplace, effective August 1, 2024. In his new role, Ellerker will oversee the omni-channel teams for all brands globally. He will become a member of the executive leadership team, reporting directly to Stefano Caroti, incoming chief executive officer...
Apr 25, 2024