Deckers Brands news and archive

UGG Partners With PinkPantheress Ahead of Her Stateside Coachella Debut

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) taps British singer, songwriter and producer PinkPantheress as the face of its latest social-first campaign. An artist defining a generation’s emotional return, she embodies the space where softness meets confidence and comfort becomes expression,...

FashionPress Release

Hoka launches Mach Remastered: a perfect mix of performance and style

Hoka®, a division of Deckers Brands, introduces the Mach Remastered: a versatile reinterpretation of the beloved running shoe, designed for both performance and daily wear. With the Mach Remastered, Hoka brings the best of both worlds together. The shoe retains its signature ultra-light feel and responsive foam while receiving a stylish,...

FashionPress Release

Elsa Hosk & Rina Sawayama Celebrate Signature Feel of UGG With New Spring Styles

Southern California-based global lifestyle brand UGG® reimagines its iconic classics into new, dynamic, warm-weather styles. Introducing the Spring 2026 Golden Collection, a line of sandals and clogs that deliver the UGG signature comfort and style for sunny days. The same cozy feeling, the same UGG®, all year long. Fall 2025 campaign stars Elsa...

FashionPress Release

Teva unveils Spring 2026 collection: “For Playground Earth” evolves for wherever adventure leads

Teva®, a division of Deckers Brands, introduces its Spring 2026 collection, the next evolution of its For Playground Earth platform. The S26 lineup serves as your companion for outdoor adventure, merging performance technology with design innovation to inspire and support exploration and connection across the world’s natural playgrounds — from...

FashionPress Release

Ugg redefines men’s fashion in latest Spring 2026 campaign fronted by global icons Central Cee & Su Yiming

This Spring, UGG® finds inspiration from the iconic silhouette Tasman, crafting something completely new with the Tasman Lace, Tasman Albite, and the new icon, the Otzo Clog. The global reinvention of this icon inspired the seasonal campaign, featuring Central Cee showcasing the brand's timeless style, matched with the juxtaposition of Su Yiming...

FashionPress Release

Hoka® introduces the Cielo X1 3.0: A propulsive ride built for race day

HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Cielo X1 3.0, the brand’s lightest super shoe to date. Propulsive and precision-tuned for race day, the Cielo X1 3.0 is engineered to minimize weight and maximize performance, helping runners chase their fastest results yet. Driven by insights from HOKA elite athletes, the Cielo X1...

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Business

Deckers Brands achieves record revenue driven by Hoka and Ugg momentum

US-based footwear company Deckers Brands has reported positive revenue and earnings for its third fiscal quarter ended December 31, 2025. The Goleta-based group saw net sales increase 7.1 percent to 1.96 billion dollars, and up 6.8 percent on a constant currency basis. Stefano Caroti, president and chief executive officer, noted that the...

Retail|In pictures

Hoka opens second flagship store in Berlin

Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...

FashionPress Release

Canadian Brand HAVEN Reimagines Iconic HOKA Stinson EVO GTX in First-Ever GORE-TEX® Collaboration

HOKA®, a division of Deckers Brands (NYSE: DECK), proudly announces its latest collaboration with HAVEN, a Canadian-based technical apparel label known for its elevated utility design and commitment to functional innovation. Together, the two brands unveil a bold reinterpretation of the Stinson EVO. This is the first time the silhouette features...

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Business

Hoka and Ugg lead Deckers Brands to strong Q2 2025 performance

Deckers Brands, a global leader in footwear, apparel, and accessories, announced strong financial results for the second fiscal quarter ended September 30, 2025, with net sales rising 9.1 percent to 1.431 billion dollars. The growth was fuelled by double-digit performance from its core brands, Hoka and Ugg, which saw net sales increase by 11.1...

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Business

Quince scores partial win against Deckers in Ugg dispute

A federal judge has granted luxury label Quince a partial victory in its ongoing legal battle with Deckers Outdoor Corporation, the parent company of Ugg boots. The US District Court for the Northern District of California ruled that two of Deckers’ claimed Ugg trade dresses, the Classic Ultra Mini and the Tasman, are generic and therefore not...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...