Demna Gvasalia news and archive

Demna Gvasalia deconstructs Gucci's history in new exhibition

Demna Gvasalia is rewriting Gucci's history in a “museum of museums”. As part of a new exhibition, the creative director of the Florentine brand tells the house's story not as a linear chronicle, but as a multifaceted reinterpretation blending the present and memory. With the “Gucci Storia” exhibition at Palazzo Gucci, he is creating a “museum...

FashionPress Release

Generation Gucci

The Generation Gucci campaign centers on a collective of individuals who embody the new generation of the House . It unfolds through a series of 84 images , one for each look, conceived as a near -lookbook and photographed by Demna. Credits: Gucci The collection brings together elements from different decades of the House, combining archival...

FashionPress Release

Gucci Unveils See Now, Buy Now For The Gucci Primavera Collection By Demna, Across Selected Stores And A New Digital Experience

Following Demna’s first fashion show on February 27, a curated selection from the Gucci Primavera collection is now available in selected stores and online, ahead of the official launch starting from July 2026. Credits: Gucci Primavera establishes a new vocabulary of silhouettes, textures, and materials, expressing the product design ethos at...

Fashion

Gucci champions street style with shoulder-slung bum bags, bare midriffs and double G thongs

The intentions and sentiments are good. “This first show of mine for Gucci introduces a universe of people, archetypes, consumers and dress codes destined to inspire my creative language for the future. It is a beginning, but already a mature one, full of intention,” Demna wrote in a letter on show day. However, it is well known that numbers are...

Member

Business

Kering shares rise after third-quarter sales beat expectations

Shares in the French luxury group Kering rose sharply on the Paris Stock Exchange on Thursday. This followed the release of its third-quarter sales, which, despite a 10 percent decline, surpassed market expectations. The stock was up sharply by 8.12 percent to 332.35 euros at around 9:25 am CET, in a market that rose by 0.27 percent. “Kering has...

Featured

Fashion

Milan Fashion Week was a season of reckoning and renewal

Milan Fashion Week this September was as much an event behind the scenes as it was on the runway. The tides of fashion have rarely shifted as abruptly as in 2025, and both the spectacle and the machinery of the industry now unfold under intense scrutiny. According to the Camera Nazionale della Moda Italiana, Italy’s fashion industry generates...

Video

Video: ‘The Tiger’ presented by Gucci

The short film ‘The Tiger’, presented by Gucci and directed by Spike Jonze and Halina Reijn, premiered in Milan on September 23. It showcases looks from the ‘Gucci: La Famiglia’ collection by new creative director Demna Gvasalia. “The story of The Tiger follows Barbara Gucci, head of Gucci International and chairman of California, as she gathers...

Fashion

Gucci: Demna unveils brand's new direction

Gucci's new creative director, Demna Gvasalia, has offered a first glimpse into Gucci's future. On Monday, the designer presented ‘La famiglia’, "the beginning of a new, brazen, sexy, excessive and provocative era", according to a press release. The Gucci ‘La famiglia’ collection explores all the nuances of "Gucciness": the essence of Gucci as a...

Video

Video: How Demna will bring back Tom Ford's Gucci

Demna's husband briefly posted a photo of himself in vintage Tom Ford-era Gucci, hinting at Demna's potential creative direction for Gucci. This deleted photo sparks discussion on Gucci's struggle for identity, past creative directors, and balancing heritage with modern relevance, all while aiming to recapture the magic of the Tom Ford era.

Featured

Fashion |In Pictures

Haute Couture AW25: Which shows will influence the fashion of seasons to come?

Among the highlights of Paris Haute Couture Week in July 2025, after Demna's final show for Balenciaga, the autumn/winter 2025/2026 Couture collections paved the way for fashion that is both artisanal and technological. Upcycling was joyfully celebrated by Glenn Martens for Maison Margiela and Germanier. Respect for nature was at the heart of...

Fashion

Demna to bow out at Balenciaga in Paris Haute Couture Week

Provocative Georgian showman Demna is to take a final bow after 10 years at Balenciaga during Paris Haute Couture Week, which begins Monday and will also feature a debut for Maison Margiela's new chief creative. Demna, known for his daring work as well as controversies during his decade-long stint at Kering-owned Balenciaga, will unveil his...

Culture|In Pictures

Retrospective: Kering celebrates Demna Gvasalia’s fashion creations for Balenciaga

The ‘Balenciaga by Demna’ exhibition was held at Kering. Open until July 9, 2025, it traced Gvasalia’s journey as creative director of Balenciaga, from 2015 to 2025. The cross-shaped installation had a religious feel. It began with a photocopy of the first email exchange between Balenciaga and Gvasalia, in which the brand stated it was not...