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Resort SS25 Women’s Trend: ‘Very demure, very mindful’
Seemingly out of nowhere, the ‘demure’ trend has swept across social media platforms and sparked a cultural conversation. Its viral spread started with the beauty influencer, Jools Lebron, who posted on August 5, 2024, about doing makeup for the workplace in a “demure and modest and respectful” manner. She is also fond of using the words, “...
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