Denim news and archive

From needle to thread: How a pair of jeans is made

Behind every garment lies an extensive production process. In this series 'From needle to thread', FashionUnited speaks with experts about how everyday garments and accessories are made. This time: the production of a pair of jeans, explained by Imogen Nulty-Verstraeten. Nulty-Verstraeten is a denim specialist with over 18 years of experience in...

Fairs|Verslag

Kingpins Amsterdam renews: From sourcing to knowledge sharing

The fashion sector is in motion, and Kingpins is moving with it. Under the leadership of the new chief executive officer, Vivian Wang, the trade fair showed on April 16 and 17 in the Sugarfactory in Halfweg (near Amsterdam) that the denim platform is more than a sourcing event. During the second day, it became clear that knowledge and technology...

Fashion

SS26 Denim Projections: Key Silhouettes, Washes and Details

Just like the black leather jacket, blue jeans were once a symbol of youthful rebellion in America. Perhaps as a result, in the past two decades, high-end designers have expanded their offerings to include key items rendered in denim, with some brands such as Diesel focusing almost their entire seasonal collections using the fabric. In sum, the...

FashionPress Release

Beyoncé and Levi’s® launch Chapter 3 with REIIMAGINE: Refrigerator

Levi’s® launched Refrigerator, the third chapter of the REIIMAGINE campaign, in collaboration with global icon Beyoncé. In the new film and accompanying visuals, Levi’s® continued to highlight the brand’s heritage as a source of inspiration for innovation. The first two chapters, Launderette and Pool Hall, reignited conversations about Levi’s®’...

Fashion Partner Content

Vingino and the power of denim: From brand identity to circular innovation

Denim is an essential part of collections for many fashion brands, but at Vingino, it goes a step further: denim is the foundation. Not only in product development, but also in vision, positioning, and partnerships. The kidswear brand, part of Love for Denim, exudes jeans DNA, and this translates into everything from design decisions to...

Fashion

FW25 designer statement jeans

The fw25 runway collections highlighted the importance of the statement jean. One of the biggest trends of the season was the idea of proportion play, with the skinny jean more or less out of style, replaced by wide, barrel and baggy legged versions. There was a wide range of washes and features. Here are ten of the most interesting. Bluemarine:...

FashionPress Release

Stretch Yourself #4: Gen Z designs the denim of the future

How far can stretch denim go? That’s the question driving the fourth edition of Stretch Yourself—the annual design challenge from House of Denim and Jean School Amsterdam, powered by cutting-edge innovations from The LYCRA Company and a selection of the most progressive denim mills worldwide. Stretch Yourself is a unique a collaboration between...

Fairs|Interview Featured

Kingpins Amsterdam returns with new CEO: Five questions about what to expect

Denim fair Kingpins returns to the Amsterdam region for a new edition on 16 and 17 of April. Amongst the changes are a new Made in Japan section, a Jeanius Hub and a new CEO. Fashion United speaks to CEO Vivian Wang about all the newness. Kingpins is getting some new features this april. Why was it important to implement Newness? We want both...

Retail|In Pictures

Nudie Jeans opens new ‘denim kiosk’ concept in London

Nudie Jeans has opened a new store in east London's Shoreditch, featuring a new ‘denim kiosk’ concept, as part of the Swedish denim brand’s international retail expansion plans, including further openings in the UK, Indonesia and New Zealand. The new modest-sized London store at 9 Club Row in Shoreditch sees the brand returning to East London...

FashionPress Release

GAP's fresh take on denim trends

Gap Denim is getting a refresh this season with compelling new styles, cuts and silhouettes! The 'Easy Jean' is a proprietary denim design exclusive to Gap that delivers authentic, no-stretch denim comfort paired with a sweatpants-like elasticized waistband with drawcords. The timeless appeal of classic denim does not come at the cost of...

Fashion Partner Content

Denim 2025: Key trends and looks shaping the industry

In 2025, denim is undergoing a transformation, evolving beyond its traditional reputation for durability and style to incorporate cutting-edge innovation. While comfort has always been a defining factor, new advancements in fabric technology, sustainability, and fit are now driving the industry forward. Brands are fine-tuning their silhouettes,...

Fashion

PFW FW25 street style denim edition

Not so many years ago, fashion show attendees would not have worn jeans or any other denim items. They were considered too casual. That all changed once certain ‘edgy’ designers started to include denim in their ready-to-wear collections in the mid-2000s. That included Vetements, Off-White and Y/Project. Today, denim outfits are as ubiquitous...