Gap Denim is getting a refresh this season with compelling new styles, cuts and silhouettes! The 'Easy Jean' is a proprietary denim design exclusive to Gap that delivers authentic, no-stretch denim comfort paired with a sweatpants-like elasticized waistband with drawcords. The timeless appeal of classic denim does not come at the cost of...
Mar 28, 2025
In 2025, denim is undergoing a transformation, evolving beyond its traditional reputation for durability and style to incorporate cutting-edge innovation. While comfort has always been a defining factor, new advancements in fabric technology, sustainability, and fit are now driving the industry forward. Brands are fine-tuning their silhouettes,...
Mar 27, 2025
Not so many years ago, fashion show attendees would not have worn jeans or any other denim items. They were considered too casual. That all changed once certain ‘edgy’ designers started to include denim in their ready-to-wear collections in the mid-2000s. That included Vetements, Off-White and Y/Project. Today, denim outfits are as ubiquitous...
Mar 24, 2025
Ever wondered what the extra little pocket in jeans was really for? Well, according to Irish food brand Kerrygold, it is to carry cheese. Kerrygold in the US has collaborated with Dublin-based sustainable denim brand Native Denims on a limited-edition run of jeans designed to carry its cheese snacks to coincide with St. Patrick's Day. The Irish...
Mar 17, 2025
British fashion designer Paul Smith has launched a limited-edition collection with American denim brand Lee for spring/summer 2025. First introduced at the Paul Smith spring/summer 2025 presentation at Pitti Uomo, the 14-piece limited-edition collection sees the British brand reimagining iconic American styles in the designer’s signature stripes...
Mar 13, 2025
British clothing brand Seasalt Cornwall has unveiled a collaboration with vintage clothing curators Beyond Retro using repurposed denim designed to reduce textile waste within the clothing industry. The limited-edition Beyond Retro x Seasalt capsule collection features one-of-a-kind pieces crafted using repurposed denim and is part of the...
Mar 3, 2025
Australian fashion designer Rebecca Vallance has announced its first-ever denim collection, debuting with 15 pieces ranging from jeans to dresses and aviator jackets. Known for her tailoring and craftsmanship, the inaugural denim collection combines the brand’s signature elegance with a sharp, modern approach, offering sculptural high-waisted...
Every pair of jeans has a perfect match, and the ‘Meet Garcia’s Celia Sisters’ campaign is here to prove it. With a fresh take on denim, it builds on the Dutch label’s best-selling fit, introducing new silhouettes designed to complement a diverse range of body types and style preferences. FashionUnited spoke with Judith Megens, Head of...
British luxury fashion brand E.L.V. Denim opened London Fashion Week to become the first fully upcycled brand on-schedule with an immersive presentation celebrating its sustainable innovative and high-end fashion. Dubbed ‘The Journey,’ the presentation showcased curated vignettes documenting E.L.V. Denim’s process of turning discarded garments...
Feb 22, 2025
Vivian Wang has been appointed CEO of Kingpins Show, after the denim fair's founder, Andrew Olah, announced his decision to step down. Olah will remain as an advisor, according to the press release. Wang has been involved with Kingpins since its inception, and had previously served as managing director and head of sales for a long period of...
Feb 21, 2025
London-based fashion brand Cos, part of the H&M Group, has unveiled its first limited-edition denim capsule collection crafted from 20 percent pre-loved Cos garments. Part of the brand’s Cos Remade initiative, the denim capsule features five "versatile" womenswear styles, including barrel-leg trousers, a straight-line skirt, a rounded...
Feb 11, 2025
Dutch denim brand Mud Jeans is undergoing a rebranding, placing style, fashion, and desirability at the forefront. The denim label recently opened its first flagship store in the center of Amsterdam, subtly showcasing the brand's new direction. It has also taken root in small-scale multibrand concept stores across the UK and Ireland, and has...