Denim – a fabric that has formed the backbone of the fashion world for decades and yet never loses its appeal. At GANG, everything revolves around this versatile companion. But how does the German fashion label with Italian roots manage to constantly breathe new life into this material? Under the creative direction of Yvonne Weitl, GANG doesn't...
Jun 10, 2025
Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...
Jun 5, 2025
The GAS Spring Summer 2026 collection is born from the brand’s most authentic essence: denim. A founding element of GAS’ identity, denim shapes the entire wardrobe, paired with updated essentials and seasonal capsules that interpret contemporary trends through the lens of the brand’s rich heritage. The result is a versatile offering rooted in...
Jun 4, 2025
Spring/Summer is a key sales period for denim, but also one of the most volatile. Unpredictable weather, shifting consumer behaviour, and compressed selling windows make pre-season planning increasingly complex. To help retailers navigate these challenges, Cup of Joe offers a seasonless NOS (Never Out of Stock) programme that ensures flexibility...
Jun 2, 2025
Wool industry certifier Woolmark has announced the launch of the Wool Lab Denim Edition, two books aimed at catering to the rising demand for wool-infused denim. The Australian organisation debuted the new initiative during Milan’s Denim PV event, where it presented a space highlighting the nature of wool denim. The dedicated Wool Lab edition...
May 26, 2025
Casual, but not random: The new denim generation for children is defined by clean lines, thoughtful cuts, and materials with integrity. Slim fits are experiencing a stylish revival, complemented by structured silhouettes that prioritize comfort and freedom of movement. Every detail, from the wash to the waistband, bears its own signature. The...
May 19, 2025
Denim and western apparel brand Wrangler have unveiled its first-ever collection of denim for xtreme sports in collaboration with outdoor and accessories brand Pit Viper. The Xtreme Blue Jeans (XBJs) have been designed specifically for adrenaline enthusiasts and combine Wrangler's durability and authentic cowboy attitude with Pit Viper's...
May 14, 2025
Behind every garment lies an extensive production process. In this series 'From needle to thread', FashionUnited speaks with experts about how everyday garments and accessories are made. This time: the production of a pair of jeans, explained by Imogen Nulty-Verstraeten. Nulty-Verstraeten is a denim specialist with over 18 years of experience in...
Apr 23, 2025
The fashion sector is in motion, and Kingpins is moving with it. Under the leadership of the new chief executive officer, Vivian Wang, the trade fair showed on April 16 and 17 in the Sugarfactory in Halfweg (near Amsterdam) that the denim platform is more than a sourcing event. During the second day, it became clear that knowledge and technology...
Apr 18, 2025
Just like the black leather jacket, blue jeans were once a symbol of youthful rebellion in America. Perhaps as a result, in the past two decades, high-end designers have expanded their offerings to include key items rendered in denim, with some brands such as Diesel focusing almost their entire seasonal collections using the fabric. In sum, the...
Levi’s® launched Refrigerator, the third chapter of the REIIMAGINE campaign, in collaboration with global icon Beyoncé. In the new film and accompanying visuals, Levi’s® continued to highlight the brand’s heritage as a source of inspiration for innovation. The first two chapters, Launderette and Pool Hall, reignited conversations about Levi’s®’...
Apr 17, 2025
Denim is an essential part of collections for many fashion brands, but at Vingino, it goes a step further: denim is the foundation. Not only in product development, but also in vision, positioning, and partnerships. The kidswear brand, part of Love for Denim, exudes jeans DNA, and this translates into everything from design decisions to...