Denim news and archive

Lee unveils collaboration with Kacey Musgraves for Walmart

American denim brand Lee, part of Kontoor Brands, has unveiled its first celebrity collaboration designed with eight-time Grammy Award winner Kacey Musgraves exclusively for Walmart, with all pieces priced under 50 US dollars. The 100-plus-piece collection is named Kacey Lee, after Musgraves’ first and middle names, and spans men’s and women’s...

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Business

Carlyle seeks to sell its stake in Spain-based Jeanologia

Madrid – Following its initial investment in the Valencia-based company in early 2019, US investment firm Carlyle has reportedly decided to fully divest from Jeanologia. Carlyle also holds investments in other prominent Spanish and fashion sector companies, such as Codorniu and the Italian brand Golden Goose. Jeanologia specialises in...

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Fashion

ModaXpress rebrand to focus on “evolution, not revolution”

ModaXpress, the women’s fashion brand and e-commerce retailer that specialises in curve-enhancing apparel and is known for its Colombian-style butt lift jeans, is rebranding with a fresh identity, upgraded e-commerce platform, and expanded product strategy to mark its 20th anniversary. In a statement, ModaXpress said the rebrand will focus on...

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Fashion |background

Provocation sells jeans: How Dutch denim brands approach their campaigns

Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...

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Fashion

AW26 streetstyle: Denim trends in silhouette, wash and detail

Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...

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Exploring denim trends and education at Denim Première Vision Milan

Denim Première Vision Milan 2026 will return to Superstudio Più on May 20–21, bringing together industry professionals, educators and students to explore developments shaping the global denim sector and upcoming Autumn/Winter 2027–28 trends. Held under the patronage of the Municipality of Milan, the ninth Milan edition aims to combine sourcing,...

Fashion Partner Content

Denim with purpose: Rajby Textiles and KDSP stitch social equity into the indigo fabric

In a global denim circuit where innovation is often measured in finishes, fibers, and wash techniques, Rajby Textiles used the recent Kingpins Show in Amsterdam to shift the conversation toward people. Through a seminal collaboration with the Karachi Down Syndrome Program (KDSP), the Karachi-based manufacturer presented denim as a platform for...

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Fashion |Interview

Denim expert Piero Turk: ‘Nobody needs so many types of denim fabric’

Each season at the Amsterdam denim trade show Kingpins, thousands of new denim qualities are available to study, arranged in endless rows of jeans and swatches. Manufacturers effortlessly present 50 new developments. “It is actually nonsense,” Italian Piero Turk tells FashionUnited over the phone. He is speaking from his home and workplace in...

Fashion

Fashion trend analysis: barrel-leg trousers

Paris (France) - Barrel-leg trousers, also known as "tonneau" in French or "clown" trousers, seemed unlikely to move from the catwalks to the high street with their unique, voluminous cut. However, they have recently taken over everyday fashion for both men and women. "Ready-to-wear has made it a staple that has replaced all the flared jeans of...

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Fashion

How Kuyichi made denim sustainable in 25 years: “We were organic, but with a huge footprint”

Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...

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Fashion

Individual and versatile: Denim trends for AW26 womenswear

Denim, with its roots in workwear, is often regarded as the basis of a simple everyday uniform, where volume, length and embellishment usually mark the greatest extremes. Yet the durable fabric offers more scope than it might initially suggest. Rather than revisiting the old question of whether women will wear skinny or wider trousers this...

Fashion Partner Content

Beyond the jean: How Cup of Joe’s ‘total look’ strategy is driving 2026 basket value

In a price-sensitive 2026 market, retailers are increasingly focused on maximizing the commercial potential of every square meter. The traditional ‘single jean purchase’ is steadily giving way to a more holistic approach, driven by coordinated sets and tonal layering that encourage higher basket values. Cup of Joe (COJ) has anticipated this...