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Wrangler announces its first launch in China via Tmall

Kontoor Brands has launched its Wranger label in China for the first time, through a new partnership with Alibaba's Tmall e-commerce platform. Wrangler's product lines are now available for purchase via Tmall. The company has had its sights set on expanding to Chinese retail for over a year; in a press release, Kontoor said that it has...

Dec 17, 2020