DICKIES news and archive

Dickies launches limited-edition capsule collection with Green Day

Workwear brand Dickies has partnered with Green Day to create a limited-edition capsule collection in celebration of the 30th anniversary of rock’s band album Dookie. “We are so excited to work with a band as legendary as Green Day as they celebrate Dookie’s 30th anniversary and their upcoming world tour,” said Troy Kerr, Dickies director of...

People

Dickies names new vice president of global marketing

US workwear brand Dickies, part of VF Corporation, has named Denise Anderson as its new vice president of global marketing. Dickies, known for its craftsmanship, durability and quality, is currently focused on “a return to its roots,” and said that Anderson would “bring her deep expertise in marketing to the brand as it enters its next chapter”....

ManagementFeatured

VF Corp names appointments at multiple brands in leadership shake up

VF Corporation has announced a string of promotions and appointments at four of its portfolio brands, including Dickies, as it shakes up its leadership teams. The previous brand president of Altra, Todd Dalhausser, has been appointed global brand president of Dickies, where he will report to VF’s interim president and CEO, Benno Dorer, and serve...

Fashion |In Pictures

Dickies collaborates with Opening Ceremony

US workwear brand Dickies, part of VF Corporation, is continuing its centennial year celebrations with a collaboration with Opening Ceremony. The Dickies x Opening Ceremony collection, which also marks the last chapter of Opening Ceremony’s 20th-anniversary celebrations, features four unisex styles, where authentic workwear silhouettes have been...

ManagementFeatured

VF Corp lowers FY23 forecast, announces five-year growth plan

US fashion company VF Corporation has lowered its forecast for the current business year and presented its strategy for the next five. For the 2023 financial year, VF Corp, which owns brands such as The North Face and Vans, now expects sales growth to between 5 percent to 6 percent. Its previous guidance, given when it released its first-quarter...

People

Dickies strengthens leadership team with new global creative director

US workwear brand Dickies, a VF Corporation brand, has appointed a new global creative director and vice president of e-commerce to strengthen its leadership team. Dickies confirmed on Linkedin that Matt Lambert has been named as global creative director to work alongside the brand’s global and regional teams “to drive the brand’s creative...

People

Dickies names new global chief marketing officer

Workwear brand Dickies, a VF Corporation brand, has named Sarah Crockett as its new global chief marketing officer. Crockett joins from Backcountry where she served as chief marketing officer overseeing marketing efforts for the outdoor retail company’s North American portfolio of brands. Before Backcountry, Crockett was chief marketing officer...

Fashion

Dickies releases Franky Villani pro collection

Global workwear brand Dickies has announced the launch of an exclusive collection in collaboration with pro skateboarder Franky Villani. The collection includes apparel and accessories. Villani, a Dickies Skateboarding team rider, influenced the collection’s horror aesthetic. Released just in time for Halloween, the collection is decorated with...

Management

VF Corp posts increase in Q4 sales and earnings

For the fourth quarter, revenue at VF Corporation, increased 23 percent or 19 percent in constant dollars to 2.6 billion dollars. Excluding the impact of acquisitions, revenue increased 16 percent, or 12 percent in constant dollars driven by VF’s largest brands, e-commerce growth and an increase in the APAC region. “I could not be more pleased...

Report

VF announces management changes, names new brand president, The North Face

VF Corporation has announced organizational changes in support of its ongoing business model transformation and to ensure greater alignment in the management of its core and emerging brands portfolio. With these changes, the company said in a statement, leaders of VF’s three core brands (Vans, The North Face and Timberland) and its emerging...

FashionPress Release

The ‘United by Dickies’ Brand Campaign Shines A Light on A Global Community of Makers Including Kem Klipper and Amy Isles Freeman

Following Dickies' first-ever global multimedia marketing campaign launched last week, additional unique video content spotlights UK based makers Kem Klipper & Amy Isles Freeman. As part of Dickies’ commitment to championing the dignity of work the brand launched its first-ever global multimedia marketing campaign last week focusing on Dickies’...

ManagementFeatured

Store closures and low consumer demand impact VF's Q1

VF Corporation’s first quarter revenue decreased 48 percent or 47 percent in constant dollars to 1.1 billion dollars driven by store closures and lower consumer demand as a result of the Covid-19 outbreak. Gross margin decreased 340 basis points to 52.9 percent, and on an adjusted basis, gross margin decreased 220 basis points to 54.1 percent....