The Digital Showroom isn’t just a space reserved for wholesale or Sales, but a central hub to break silos and enhance cross-team collaboration. In this industry, we’re product people and it’s more than just about the numbers, we like to see, feel and present in a visual way. A platform already being used across the field for doing sales...
Feb 22, 2022
Growing your business with professional buyers today means both facing the unprecedented upheavals of the Covid era, and benefiting from innovating digital tools to meet these new challenges. Here are three tips to embrace a ‘new generation’ wholesale. 1. Meet B2B buyers new standards Commercial relationships between the brand and the buyer used...
Feb 16, 2022
It is safe to say that the global pandemic outbreak has fuelled a dramatic shift towards digital solutions within the fashion industry. Since COVID-19 hit, brands and retailers worldwide have been engaging and experimenting with a range of immersive technologies, from designing apparel virtually to hosting virtual catwalks and experimenting with...
Feb 19, 2021
Historically, fashion has invested mostly in the consumer facing digital experience, but because of the pandemic, everything that was ‘under the hood’ in the industry came to a standstill. From how garments are created to wholesale selling, there was still very little digitization in those areas and the reliance on manual processes didn’t allow...
Nov 18, 2020
It is surreal to think the next fashion cycle is but a mere three weeks away. As New York fashion week leads the international calendar on 14 September, the latest update from the Council of Fashion Designers of America (CFDA) informs some NYFW designers will stage physical shows, albeit limited to audiences of 50 persons. London, Milan and...
Aug 25, 2020
A survey amongst 216 exhibiting fashion companies at the ModeFabriek trade show in January 2020 was commissioned by Colect.io to gain insight into the use of digital solutions by the B2B sector and wholesale side of the business. This was weeks before markets went into lockdown and Covid-19 related restrictions were put in place across Europe. “...
May 26, 2020
Back in January, the Copenhagen trade show CIFF introduced its first digital showroom. The initiative received little fanfare at the time, but as the unfolding pandemic crisis has halted the global fashion industry’s events, the concept of the digital showroom may just about save the season. In partnership with online showroom Ordre, CIFF...
Apr 29, 2020
Hugo Boss has launched its first digital showroom in Berlin, Germany, marking a shift in the company's strategy. The German fashion brand presented its Hugo pre-fall collection for 2018 at a pop-up space in Berlin to showcase its digital showroom last week. Via a 65 inch touchscreen, which resembles a table, viewers were able to browse through...
Oct 30, 2017
US fashion label Tommy Hilfiger has opened a new innovative digital showroom in it's head office in Amsterdam, the Netherlands. The new virtual location will showcase the label's latest collections and help retailers make their collection selection. The fashion label claims that the digital showroom will save buyers a lot of time when it comes...
Jan 21, 2015