Dita news and archive

Dita & Ronaldinho unveil new eyewear collaboration ahead of World Cup

Luxury eyewear brand Dita has partnered with none other than global football legend Ronaldinho to create a special eyewear collection. Timed to launch just ahead of the World Cup kickoff in Mexico, the collection sees Ronaldinho apply his well-documented style with Dita's bold, sculptural approach to design and Dita Lancier take on technical...

Fashion

Dita launches limited-edition sunglasses inspired by Elvis Presley & Marilyn Monroe

Luxury eyewear brand Dita has launched not one, but two commemorative sunglasses that celebrate and honor the enduring style legacies of Elvis Presley and Marilyn Monroe. Launched in time for what would have been Elvis Presley's 90th birthday and the late Marilyn's centennial, the frames, the Elvis-inspired Grand-Decade, and the Marilyn MM.100...

Fashion

Dita launches new customization collection and experience

Eyewear brand Dita has launched a new bespoke collection and experience, Inovati™, where customers have the option to completely customize their frames by selecting each detail, from the frame to the lens color and the addition of precious stones, gems, and diamonds. Using 3D customization technology, customers will be able to personalize their...

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Fashion

Dita launches Dita-Lancier

Dita has announced the launch of Dita-Lancier, a new range of lenses designed for use in land, sea, and air environments paired with a universal frame design system. The brand is taking innovative steps toward performance enhanced lenses beyond the range of UV and glare protection. The new Dita-Lancier collection combines lightweight,...