Djerf Avenue news and archive

Brand of Swedish influencer faces accusations of bullying

A new investigation has brought forth accusations of a toxic culture at Djerf Avenue, the clothing brand of Swedish influencer Matilda Djerf. Swedish news outlet Aftonbladet uncovered the claims in a report citing the experiences of 11 anonymous current and former employees, who each described instances including but not limited to being called...

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Djerf Avenue to open debut UK pop-up in London

Swedish fashion brand Djerf Avenue is set to open its first pop-up in London, the UK, after hosting successful pop-ups in New York City and Stockholm, Sweden, over the past year. Located near Covent Garden and Shaftesbury Avenue, the debut London pop-up will open its doors to the public on Friday, November 29, coinciding with the brand’s fifth...