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The Do’s and Don’ts of internationalizing a fashion brand: From market entry to long-term positioning

Buenos Aires — Internationalization has become one of the main challenges for fashion brands seeking growth beyond their local markets. However, the process is often accompanied by recurring mistakes related to operational readiness, financial structure, and understanding of the target market. This article is part of The Do’s and Don’ts, a new...

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The Do’s and Don’ts when working during Fashion Week

Several times I have been fortunate enough to work for a number of different designers during the Fashion weeks in both London and New York. Sound glamourous? Well it can be, but it can also be exhausting and often nerve wracking! Outsiders see a week of stylish catwalks, front row celebrities, perfectly dressed women and stunning Instagram...