Dove news and archive

Dove Men+Care names Toronto Raptors coach as chief care officer

Dove Men+Care, the first range of products from Dove developed specially for men, manufactured by Unilever, has named Toronto Raptors head coach Darko Rajaković as its first chief care officer. In his new role as chief care officer, the basketball coach will spearhead initiatives that spotlight acts of care in sports and beyond by developing and...

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Business|Beauty

Dove commits to never using AI to represent “real beauty”

Skincare brand Dove states that artificial intelligence (AI) is threatening the representation of real beauty, and it commits to never using AI to represent real women in its adverts. The pledge comes as the Unilever-owned brand celebrates 20 years of its ‘Campaign for Real Beauty,’ where it challenges society, media, and the beauty industry to...

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Fashion |OPINION

Fashion gets real with authenticity marketing

London - Realism marketing. It is a new advertising tool utilised by brands to connect with consumers who are just like 'them' by engaging in authentic communication. It began with the now infamous Dove 'Campaign for Real Beauty' back in 2004, where ads featured real women rather than airbrushed models or celebrity spokespersons. Fashion has...