Digital fashion platform Tribute Brand has announced the acquisition of its industry peer, Draup, as part of efforts to build up and develop a new digital wearables platform, dubbed ‘fashion.fun’. The decision to snap up Draup came as a response to the waning demand for both the metaverse and luxury brands, Tribute Brand said in a release, which...
Dec 19, 2024
The highly-anticipated Draup has finally launched, bringing with it a mission of maximising the value of digital fashion and shifting perceptions around the sector. The platform allows users to buy ‘ownable’ digital fashion from a curated selection of designers, showcase the purchased pieces through virtual wardrobes and cross-platform...
Apr 26, 2023
There is no denying that digital fashion is continuing to strongly cement its place in the fashion industry. However, the virtual world is still under constant development, a process that has been left in the hands of the few who have put it upon themselves to build the space up in a responsible manner. “Because we are so early, every platform...
Aug 17, 2022