Drop news and archive

Amazon taps into ‘drop culture' with new influencer-designed collections

US retail giant Amazon is trying its hand at drop culture, the streetwear-lead trend that sees brands offering limited-edition items in small quantities and at select retail locations. The new venture, aptly named The Drop, will see Amazon release influencer-designed collections at unspecified moments every few weeks, with each collection going...

Retail |IN DEPTH Featured

The business of hype: why so many fashion brands are now doing “product drops”

16 seconds. That’s how long it took for Rimowa’s suitcase collection in collaboration with streetwear brand Supreme to sell out, despite its starting price of 1600 US dollars. Both labels announced the collaboration by simply posting a picture of the product on social media, alongside its release date -- a mere three days ahead. View this post...