Durability news and archive

Primark debunks the myth that price equals quality and durability

Value fashion retailer Primark, part of Associated British Foods, has launched a new durability framework, as it states it is possible to create affordable fashion that lasts, debunking the myth that price equals quality, with research showing five pound T-shirts can last as long as, or longer than, their pricey counterparts. The durability...

Fashion Featured

Durability of clothing not linked to a higher price

New research conducted by the School of Design at the University of Leeds has found that price is not an indicator of how long clothes will last, challenging the perception that paying a higher price means better garment durability. The ‘Worn Out’ report, commissioned as part of a wider project by environmental charity Hubbub and clothing...