A lack of infrastructure and an insufficient network of organised brick-and-mortar stores especially in smaller towns, let alone rural areas, are reasons to worry for many Indian retailers. However, e-commerce seems the way to go as internet penetration and online purchases have lots of room to grow. Even though internet penetration in India is...
Aug 22, 2016
An increasing number of international fashion and lifestyle brands are deciding to go the online route when first opening a shop in India. British fashion brands River Island, Dorothy Perkins and Miss Selfridges are examples of this growing trend. India's huge consumer base is certainly part of the attraction as well as the fact that these...
Nov 6, 2014