East 42nd news and archive

EAST 42ND launches at John Lewis & Partners online, unveiling AW25 collection this July

One of the most closely watched names in contemporary womenswear, EAST 42ND will debut online with John Lewis this July, unveiling a curated edit from its Autumn/Winter 2025 collection. Known for its refined take on wardrobe staples, the launch marks a milestone in the brand’s UK growth strategy. Designed for women negotiating busy, multifaceted...

Fashion Partner Content

Donovan Pascal on taking EAST 42ND from street to catwalk and why empowering women through fashion matters

What happens when a designer with an eye for street style, a love of mixing relaxed street style with tailored silhouettes, and a belief in gender equality sets out to create a new fashion label? You get EAST 42ND! At the heart of the new label, EAST 42ND, is Donovan Pascal, a London-based designer whose career spans over three decades and...

Fashion Partner Content

EAST 42ND builds on the Autumn/Winter 2025 collection success with global expansion

EAST 42ND is accelerating its international growth following the successful launch of its Autumn/Winter 2025 collection. Showcased in Paris, Canada, the US, and Germany earlier this year, the collection received strong demand from buyers and retailers, reinforcing the brand’s reputation for effortlessly elevated fashion. Now stocked in the...

FashionPress Release

East 42nd: Empowering Everyday Elegance for Every Woman

Introducing an exciting, distinctly European brand conceived to empower women to be who they want to be, every day and everywhere. EAST 42ND embodies a confident approach to effortless style. Uniquely blending London cool, European chic, and American ease, EAST 42ND delivers a versatile wardrobe as individual and modern as the women who wear it....

Fashion Partner Content

EAST 42ND Announces Expansion into Netherlands, USA, Canada, and Belgium for SS25

EAST 42ND, the emerging fashion brand renowned for its innovative designs and commitment to sustainability, is excited to announce its expansion into four new international markets for the Spring/Summer 2025 season. The brand’s distinctive collections will now be available in the Netherlands, the United States, Canada, and Belgium. Credits: EAST...

FashionPress Release

East 42nd Selected to Showcase at Modefabriek’s RESPONSIBLE ROUTE

East 42nd, a rising star in the fashion industry, is thrilled to announce its selection to participate in the prestigious RESPONSIBLE ROUTE at Modefabriek. Modefabriek, known for being the premier fashion trade event in the Netherlands, will be hosting Fashion Match to facilitate groundbreaking B2B connections and collaborations within the...

FashionPress Release

A Big Welcome to East 42nd

We are proud to announce the launch of our debut 19-piece collection, a blend of understated luxury, vibrancy and fun. East 42nd has meticulously designed and created transitional pieces women will want to wear again and again. East 42nd wants to be the first choice for women craving versatile pieces that suit all aspects of a busy life but...