echo look news and archive

Amazon files patent for 'Magic Mirror' which uses blended reality

London - The future of retail is closer than one would think as US retail giant Amazon filed a US patent application for 'blended reality' mirror. The technology in the patent could be used to create a virtual reality-enabled mirror which would offer customers the opportunity to try on any outfit from the comforts of their home. The...

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Fashion

Amazon launches style assistant Echo Look

Who would not like a friend who is available 24 hours to advise on style and fashion issues? Amazon's Echo Look wants to provide users with exactly this experience and has created a digital assistant called Alexa. She takes photos and videos of users to have them view their outfit from all direction and remembers favourite outfits as a personal...