Ego news and archive

Ego launches debut activewear range

Footwear and clothing brand Ego has launched its first-ever activewear range as it continues to expand its product offering to become a “one-stop-shop” for its customers. The 23-piece ‘Active by Ego’ collection features mix-and-matched, style-led pieces designed with “ultimate comfort and functionality,” including high quality, breathable...

Business

Inspecs Group acquires Ego Eyewear

Bath-based group Inspecs has completed the 100 percent acquisition of Ego Eyewear Limited, a design and licensing company for premium fashion brands. Agreed upon for an initial consideration of 6.175 million pounds, the acquisition will also include Ego’s operating subsidiaries and design houses in Sweden and Hong Kong. The company uses...

Fashion Featured

Ego launches first clothing collection

Footwear brand Ego has launched a debut clothing collection with LA-based influencer Stassie Karanikolaou, better known as Stassie Baby, who has more than 10 million Instagram followers. Stassie Ego is the Manchester-based brand's first head-to-toe offering, featuring an 18-piece clothing collection alongside eight pairs of shoes and five...

Report

Accessories brand Ego posts 150 percent jump in annual turnover

Figures released by Manchester-based accessories brand Ego, for the year 2020, show that revenue increased by 150 percent in comparison to 2019, and traffic to the site rose by an average of 50 percent with 100,000s of visitors to the site daily. In what has been a difficult year, Ego credits 2020’s success to a a string of major collaborations...

Fashion

Molly-Mae launches footwear collection with Ego

Love Island’s Molly-Mae Hague has launched a footwear edit with Manchester-based shoe and accessory brand, Ego, that is describes as being “wearable, fashion-forward and reflective" of the reality TV star’s style. The 10-piece collection features classic silhouette shapes including woven mules, embellished boots and stilettos in a neutral colour...

Report

Womenswear shoe brand Ego launches kidswear

Manchester-based womenswear shoe brand Ego has launched a kidswear range. Aimed at girls aged between 5-12 years old, the Mini-Me range features 17 stylish shoes, including chunky military and cowboy boots, day-to-night ballerina pumps, and knitted long boots to sparkly party shoes, which coordinate with Ego’s latest womenswear collection. The...