Elin Kling news and archive

Toteme to enter menswear with debut collection in August

Fashion brand Toteme, founded by Swedish couple Elin Kling and Karl Lindman, is expanding into menswear, with its first collection set to launch in August 2026. The brand announced this via an exclusive Puck.news feature written by fashion journalists Lauren Sherman and Malique Morris, shared by Toteme on its socials yesterday. According to Puck...

Fashion

H&M's first blogosphere collection

Exclusively to be sold in Sweden, style consultant and blogger Elin Kling is teaming up with H&M. The collection will launch on February 3rd, and sold at ten stores in Stockholm, Göteborg, Malmö, and Uppsala. Each sale will donate 10% to UNICEF. Kling’s blog ‘Style by Kling’ is one of the most visited fashion websites of Sweden, and is the first...