Elisa Johnson news and archive

Elisa Johnson on building an eyewear brand, independence and earning her father Magic Johnson's investment

Elisa Johnson launched her eyewear label in May 2021, after selling some of her own handbags to pay for the first samples and pitching her father, American businessman and former basketball player Earvin "Magic" Johnson, for the investment that got it off the ground. Five years on, the brand sells through Saks, Neiman Marcus, Nordstrom and Kith...

Retail

Elisa Johnson debuts jewelry collection in Hollywood pop-up

Elisa Johnson debuted her first jewelry capsule collection at a pop-up event in West Hollywood this past Saturday, June 10, 2025. The event, produced by Fluff Studios, showcased her new jewelry line alongside a curated selection of her popular eyewear. Guests enjoyed an immersive brand experience with opportunities to try on styles and explore...