Elwood news and archive

Elwood CEO Jackson Wirht on turning a discount brand into a streetwear hit

When Jackson Wirht and creative director Justin Saul bought Elwood Clothing in 2020, the skate label had been dormant twice and was leaning on heavy discounting. Their first change was a question. "We switched from the existing product strategy of 'will this sell' to 'will WE actually wear this'," Wirht told FashionUnited. That rule came with a...

Fashion |In Pictures

Elwood and the Los Angeles Rams mark 75 years since the 1951 title with a six-piece capsule

Elwood and the Los Angeles Rams have released a six-piece capsule collection marking the 75th anniversary of the franchise's 1951 NFL championship, its first title after relocating to Los Angeles. The collection comprises a graphic tee, a jersey-inspired tee, a zip-up hoodie, sweatpants, a windbreaker and a workwear jacket. It draws on the Rams'...