A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...
Apr 23, 2025
Articifical Intelligence (AI) can now detect if your luxury handbag is a counterfeit. Entrupy, a technology service founded in 2012, uses AI to authenticate luxury goods and sneakers in the resale market. Their tool is employed by hundreds of vintage resellers and claims a 99.1 percent accuracy rate in verifying the authenticity of luxury brands...
Dec 28, 2023
Following on the heels of the launch of the TikTok Shop in the US, Entrupy, an AI-powered luxury authenticator, has partnered with the social media giant as an official authentication provider of pre-owned luxury handbags on the platform. Founded in 2012, Entrupy’s aim is to protect businesses, consumers and borders from transacting in...
Oct 23, 2023
It was only a matter of time before an app was designed to see if online purchases of luxury goods are authentic or could indeed be counterfeit. Entrupy, a tech startup, aims to solve any doubts if the Hermes Birkin or Chanel 2.55 you are buying online is the real deal. The New York-based company recently raised 2.6 million dollars in a Series A...
Jul 16, 2017